Israeli start up MoMinis has secured $6 million in its latest funding round, which it will use to scale its developer tools and expand its PlayScape offering.
Currently, the Tel Aviv-based company offers simplified end-to-end solutions for mobile game studios, including development, marketing and distribution tools.
Following on from this latest round of funding, however, MoMinis plans to develop these tools further, and to "find new ways to increase user retention, distribution and discoverability of mobile games."
Going wider
MoMinis also operates Android 'mega-game' PlayScape, a single app that contains dozens of games from a host of developers.
Since experience points and in-game currency earned in one PlayScape game can be used in any other, it effectively acts as a cross-promotion and discovery tool, encouraging players to explore the app's catalogue of titles.
MoMinis plans to expand PlayScape which currently attracts more than 1 million daily active users and is downloaded more than 100,000 times a day onto new platforms, such as the iPhone, Windows Phone and Facebook.
Back for more
"With its unique technology for developers and massive cross-marketing activity, MoMinis has dramatically scaled in the past 10 months," said Eran Barkat, partner at returning investor BRM Group.
"We believe this revolutionary business model, which is based on independent developers receiving end-to-end solutions, is extremely appealing and has a lot of potential going forward.
"This round will enable the company to grow and to expand its game developer community and its cross-platform offerings."
News
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |