PlayJam, the company behind the GameStick Android unconsole, has signed a white label deal with Asian hardware manufacturer Avantis.
The arrangement will see Avantis license PlayJam's Game Platform for use on its own gaming hardware for Asian markets, notably Japan and Korea.
The platform is an open environment for developers that includes monetisation tools, worldwide billing, leaderboards, ad-serving capabilities and analytics.
"By using PlayJam's Games Platform, we are free to concentrate on our core competence of designing great hardware without having to make the substantial investment required to deliver the on screen user experience that today's gamers expect," explained Avantis CEO Mr. KJ Yoo.
"Using PlayJam's virtual console brings Avantis the service, scale and support needed at a fraction of the cost."
Key focus
The deal will provide PlayJam with a presence in the Asian market, potentially making the PlayJam platform a more attractive one for developers.
And as the battle of the unconsoles heats up, it could ultimately be developer support that decides the victor.
"Bringing affordable games to the big screen is absolutely central to PlayJam's mission," said PlayJam CEO Jasper Smith of the deal.
"The TV games ecosystem is rapidly evolving with a number of hardware manufacturers expected to enter the market over the coming years. PlayJam is well placed to help power this transition through the licensing of our built-for-TV games platform and a growing development community.
"We are delighted to be extending our technology, content and know-how to Avantis to power a games console focused on the Asian market," Smith continued.
"With changes expected particularly in the Chinese console market over the next few years, Asia is a key focus for us."
News
Related Articles
Top Stories
News
Apr 27th, 2024
PocketGamer.biz Podcast Week in Views E09 - Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops
Feature
1 hour, 22 minutes ago
Hot Five: Supercell’s Squad Busters levels up, retro Nintendo on iOS, and Genshin Impact’s worst month yet
News
Apr 26th, 2024
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024