Days after one analyst claimed Microsoft has no plans to pull out of the tablet race any time soon, the Redmond giant has unveiled plans to take Surface to six new markets.
The company is to launch Surface RT units in Japan, Mexico, New Zealand, Russia, Singapore and Taiwan in "the coming months" as part of a wider plan to cement the device's place in the market.
Following on from these launches, Microsoft is also set to announce the availability of the Windows 8-equipped Surface Pro outside of the US and Canada.
Pro push
"We are happy to be able to tell you that Surface Pro will be heading to Australia, China, France, Germany, Hong Kong, New Zealand and the United Kingdom in the coming months," detailed Microsoft on its Windows blog.
"We are focused on meeting demand in current markets for Surface Pro and are working super hard to get new inventory into retail but recognise demand exists in other countries as well.
"We are committed to working with our retail partners to ensure we are delivering a great experience in the above mentioned countries for our customers."
Surface Pro's launch has been limited to North America
The news comes after Technology Business Research analyst Ezra Gottheil claimed early success with Surface had transformed Microsoft from a company looking to set a benchmark for Windows 8 tablets for one determined to take on iPad and co.
"Surface was first to be an inspiration to the OEMs, a marketing device to increase awareness of Windows 8, a challenge to the OEMs to come up with better designs," said Gottheil, claiming the Microsoft has since switched its focus and now identifies itself as a 'device company'.
[source: Microsoft]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024