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Cash of Clans: Supercell's revenue hits $2.4 million a day

Cash of Clans: Supercell's revenue hits $2.4 million a day
Supercell's daily revenue rates have reportedly hit $2.4 million, with some branding the studio the fastest growing game company ever.

The figure was published as part of an interview by Forbes with Supercell CEO Ilkka Paananen, conducted days after the developer – responsible for iOS hits Clash of Clans and Hay Day – was valued at $800 million.

By the end of 2013, it's predicted that value could rise to $1 billion or more, making the company worth twice the amount of EA's mobile games division, itself built on the back of more than 900 releases.

First for fun

"It really is that simple - just design something great, something that users love," Paanenen told Forbes of the studio's success to date, somewhat ironically stressing the importance of putting fun above revenue.

In all, Supercell claims to have more than 8.5 million daily players stretched across its two mobile titles, with a focus on doing things differently than some of the industry's biggest players – Supercell's founders having previously worked at the likes of Digital Chocolate and Remedy – the key.

"After working for big companies and shipping over 165 games across 12 platforms, we all wanted to build a different kind of game company, the one we'd always dreamed of," Paananen told PocketGamer.biz as part of a recent studio profile.

"Quite simply, we thought that the best people make the best games and our main goal should be to get those people and create create a zero-bureaucracy type of environment for them. That was our inspiration."


Ilkka with creative director Mikko Kodisoja

The news comes six months after Supercell pegged its daily revenues at $500,000, representing growth of almost 400 percent.

[source: Forbes.com]

Contributing Editor

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.

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Igor Kostin
Congrats! that's huge!
Marek Rabas CEO
Damn, thats huge numbers.. Congrats guys !!!!
David Scott
Congrats Supercell, royalty check is in the mail right? :)
Chris James Managing Director at Steel Media
I agree, I think they may be onto something there.
But let's keep it between the two of us though, we don't want the rest of the market catching on! ;-)

Seriously though I think looking at what's successful now and going more 'midcore'/'hardcore' is a smart move. It's incredibly hard and getting harder to compete with the mass market casual games and their mega budgets, so catering for the next level up of evolving and more discerning players seems pretty sensible.
Phil M
Ha thanks :), I'm aiming to create something similar to COC but with perhaps a bit more strategy involved. I think Supercell have done a really good job at getting the balance right between fun and monetization.
Chris James Managing Director at Steel Media
Sorry, I meant Mr Maxey!
Chris James Managing Director at Steel Media
Good luck Maxey - this time next year you'll be a millionaire! ;-)
Phil M
The game I'm working on is pretty much the same balance of fantasy resource strategy and multiplayer, which I think is what makes COC so popular.
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