It's all go for value-exchange advertising platform SponsorPay.
According to the company, mobile revenues in May 2013 were up 308 percent year-on-year.
Perhaps more significantly, this marked the first time the technology, which supports Facebook, web, iOS and Android, has seen the majority of its revenue coming from mobile devices.
The background to this is the more than 40 million installs the company has delivered to clients such as GREE, DeNA and Groupon over the past 12 months.
Indeed, it says it can now deliver a 24 hour burst of 300,000 installs.
Doing it best
SponsorPay also pointed to the impact of its new Mediation Platform, which launched in March.
It claims that its yield optimisation smarts have driven up eCPMs for clients such as Droidhen, Animoca, Alawar, Nordeus and Tagged.
"We're committed to help resolve some of the key monetisation and user acquisition challenges facing the industry today," said CRO Janis Zech.
"Our mission is to drive value in the mobile app ecosystem, and enable developers to focus their energy and passion on creating great apps."
Firm handshakes
Keeping the momentum going, the company has announced two new hires.
Benjamin Chen - previously GREE, DeNA and Playdom - joins the San Francisco office as SVP of business development and developer relations, while Maroje Guertl takes up the reins of VP, finance and strategy at SponsorPay's Berlin headquarters.
And further bulking up the company's US presence, CEO Andreas Bodczek is relocating to the Bay Area in July.
"We're excited about this tectonic shift to mobile and have been investing heavily in building out our next generation advertising platform," he said.
"It is an exciting time to join SponsorPay and my pleasure to welcome our newest executives."
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024