Europeans often feel they get a raw deal in terms of currency conversion compared to the mighty US dollar.
That's why we stock up on iPads and jeans when we're stateside.
And when it comes to the App Store, Apple has steadily been tightening the screw.
In the UK, the lowest price for apps and games used to be 59p, but this was bumped up to 69p in June 2011.
For Europeans, the lowest price rose from 0.79 to 0.89 euros in October 2012.
Up yours
Now Apple has done something rather subtle.
It's allowing developers to choose a new price point - 99p in the UK or 0.99 euros in Euro-zone countries.
The first game that was noticed at this new level was Chillingo's Bridgy Jones (previously 69p or 0.89 euros).
Certainly it will be interesting to see how many (or how quickly) these new prices becomes the dominant 'lowest' price point for new apps and games.
If that happens, the UK government won't be impressed.
It's trying to reduce inflation so - if this happens - an effective 43 percent increase in prices won't do anything to improve the mood of a nation of consumers in the grip of austerity.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
11 hours, 18 minutes ago
Mobile legend Stumble Guys is now on PlayStation 4 and 5 with cross-progression
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Berlin May 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Popular Stories
News
May 9th, 2024
A third of developers implementing new payment options in face of Digital Markets Act’s $18 billion opportunity
Feature
May 7th, 2024