On a personal level, I hate push notifications.
Not the concept of them; that has the potential to be useful.
But most developers fire up a push notification prompt as soon as you load up a game for the first time, and then proceed to bombard you with inane requests.
No wonder the majority of people choose not to switch them on.
Still, with the industry desperate for cheap and effective ways of improving retention, if used right, PlayHaven's new move could be hitting at just the right time.
It's announced the private beta of PlayHaven Push Notifications for iOS and Android.
Another piece in the puzzle
Part of its suite of business tools for player acquisition, engagement and monetisation, PlayHaven says it's designed the system to enable developers to create targeted marketing campaigns from one web dashboard.
Notably, the push notifications can be used to direct players to specific in-game locations and are integrated with PlayHaven's rewards and virtual good promotions.
Players can also be segmented in terms of metrics such as location, language, connection, device, game version, number of sessions, last session, time in game and amount spent.
Companies already using the technology include Glu Mobile, FDG Entertainment, Gamelion Studios and Game Circus.
"We built PlayHaven to give every mobile game developer access to flexible, affordable and intelligent tools needed to build a successful business," said Andy Yang, PlayHaven's CEO.
"With the addition of push notifications, PlayHaven is now the first end-to-end solution on the market that gives developers the power to acquire, engage and monetise players whether they are in or out of the game."
You can find out more about the solution at the PlayHaven website.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
10 hours, 36 minutes ago
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
12 hours, 24 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
12 hours, 24 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024