Former EA CEO John Riccitiello has questioned the ability for mobile games to build brands that deliver sustained success, drawing on the inability for many games to hold onto a position at the top of the charts.
Speaking during a fireside chat at Casual Connect USA in San Francisco, Riccitiello said it was "shocking how long titles stay in the top 50", claiming that no publisher has experienced broad long-term success on mobile.
"Most publishers have only one or two titles in the top 50 [and] almost no one has a title with more than a year in the top 50, and there's never been a successful sequel," Riccitiello.
Longevity through branding
Of course, Riccitiello's claim that there has "never been a successful sequel," could be accused of being a touch hyperbolic.
The Angry Birds franchise has seen continued success, while sequels such as Infinity Blade 2 and Temple Run 2 have also performed well.
However, having seemingly identified the problem, Richitiello offered his version of a solution: long-term brands.
"Mobile needs to build brands," he said. "Madden is in its 25th year. So far there's precious little to indicate mobile is building long-term brands."
Gameplay is king
Richitiello also feels that for mobile games to evolve, - and become as broadly successful as their console counterparts - publishers need to create brands that will last multiple years.
He was keen to emphasise that chasing console-level graphics isn't the answer, stating that "many [developers] have told me they want to bring console level graphics to mobile, and that will make them better."
"I tell them investing in better graphics without a better game is a road to ruin," he concluded.
[Source: Gamesindusty.biz]
News
What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.
Related Articles
News
Aug 5th, 2013
Casual Connect 2013: PerBlue on how your thriving RPG could earn you $145 per player
Top Stories
News
12 hours, 32 minutes ago
Nintendo releases first official statement on "the successor to Nintendo Switch"
Feature
May 7th, 2024
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
Feature
May 7th, 2024
Hot Five: Supercell’s Squad Busters supremacy, Brawl Stars bounces back, and a games industry journey at King
Feature
May 7th, 2024
April 2024 mobile game charts: Call of Duty: Warzone Mobile loses launch momentum and Brawl Stars’ astronomical rise
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Develop: Brighton 2024 | Europe | Jul 9th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Pocket Gamer Connects Helsinki 2024 | Nordic | Oct 1st |