Former EA CEO John Riccitiello has questioned the ability for mobile games to build brands that deliver sustained success, drawing on the inability for many games to hold onto a position at the top of the charts.
Speaking during a fireside chat at Casual Connect USA in San Francisco, Riccitiello said it was "shocking how long titles stay in the top 50", claiming that no publisher has experienced broad long-term success on mobile.
"Most publishers have only one or two titles in the top 50 [and] almost no one has a title with more than a year in the top 50, and there's never been a successful sequel," Riccitiello.
Longevity through branding
Of course, Riccitiello's claim that there has "never been a successful sequel," could be accused of being a touch hyperbolic.
The Angry Birds franchise has seen continued success, while sequels such as Infinity Blade 2 and Temple Run 2 have also performed well.
However, having seemingly identified the problem, Richitiello offered his version of a solution: long-term brands.
"Mobile needs to build brands," he said. "Madden is in its 25th year. So far there's precious little to indicate mobile is building long-term brands."
Gameplay is king
Richitiello also feels that for mobile games to evolve, - and become as broadly successful as their console counterparts - publishers need to create brands that will last multiple years.
He was keen to emphasise that chasing console-level graphics isn't the answer, stating that "many [developers] have told me they want to bring console level graphics to mobile, and that will make them better."
"I tell them investing in better graphics without a better game is a road to ruin," he concluded.
[Source: Gamesindusty.biz]
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