News

Twitter's mobile app promotion platform rolls out worldwide

Twitter's mobile app promotion platform rolls out worldwide

Twitter's mobile app promotion service has been officially launched worldwide after delivering advertising to over 1 billion iOS and Android devices worldwide in beta phase.

Powered by Mopub, the service acts as a twist on the pay-per-click advertising model, only it provides deep links to actual apps on the user's device. If the app isn't available to be launched directly from within Twitter, the ad takes users to the iTunes App Store or Google Play instead. Advertisers only pay for these cost-per-app-click events.

Cost-per-app-click campaigns

"We’ve reached tremendous scale on mobile app promotion," says Dots' head of user acquisition over on Twitter's official announcement of the new service. By all accounts, over a million app installs of the studio's TwoDots game have been recorded via the Twitter promotion.

Lyft claims similar results while paying 30 per cent less than its intended advertising budget, and even EA had nice things to say about acquiring 'high value players' for both hardcore and casual titles. And the micro-blogging service doesn't intend to stop at Twitter.

"[In the] future we are interested in driving deeper integration between Twitter and MoPub, and to extend mobile app promotion further,” it tells TechCrunch.

Twitter also points out that the majority of its usage is now via iOS and Android, making it the social channel of choice for mobile networkers.

The global availability of Twitter's smartphone app promotion network MoPub, which it acquired for $350 million in September 2013, comes with a comprehensive dashboard that tracks conversions, customisation of promoted tweets and 'app cards,' and personalised copy to add context to your ads.

To get started, head on over to Twitter.


Event Manager

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.