While much of the attention on the growing mobile eSports market is focused on core games such as Vainglory or Clash Royale, the sector could have a much broader appeal.
That's what casual US developer and publisher iWin is hoping, at least.
It's just signed a five game deal with skill-based real-money platform Skillz.
The first title in the deal is a cash-based version of its Cubis puzzler - Cubis for Cash - which is currently available for US and UK players on iOS, or sideloading from the Skillz website for Android users.
Future vision
"As the largest eSports infrastructure company, Skillz was the obvious choice for us as we launch our eSports portfolio," commented iWin CEO CJ Wolf.
"From fraud and cheating detection to player matching and analytics, Skillz has built a worldclass solution."
"While mobile gaming already represents more than 20% of all eSports prizes, there are still many popular eSports without a major mobile success. Studios like iWin are going to change that," added Skillz's CEO Andrew Paradise.
As well as original games such as Jewel Quest and Bubble Town, iWin has the licences for IP such as Deal or No Deal and 1 vs. 100, and operates a web gaming portal including supplying the likes of Pogo, Yahoo, MSN, and AT&T.