Mobile gaming was 80% of consumer app spend in 2015

Mobile gaming was 80% of consumer app spend in 2015

App store analytics company App Annie and UK market intelligence firm IDC have released a joint report on global gaming activity in 2015.

The headline news is that over 80% of spending on apps across both the App Store and Google Play came from mobile games, despite a decline in downloads of games on both stores.

Mobile gaming also continued to be the fastest growing market for games, although spending on home consoles was still five times greater than spending on mobile games.

Growing markets

The Asia-Pacific market continued to be the most dominant for spending on mobile games, growing 3.4% on 2014’s combined spend on both App Store and Google Play.

In terms of demographics, the report found that there is an even split of male and female gamers on mobile in the US.

Around 40% of these gamers were aged 25-44, although there was still a large contingent of gamers aged 45+.

You can view the full report here.

Deputy Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.