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Mobile gaming was 80% of consumer app spend in 2015

Mobile gaming was 80% of consumer app spend in 2015

App store analytics company App Annie and UK market intelligence firm IDC have released a joint report on global gaming activity in 2015.

The headline news is that over 80% of spending on apps across both the App Store and Google Play came from mobile games, despite a decline in downloads of games on both stores.

Mobile gaming also continued to be the fastest growing market for games, although spending on home consoles was still five times greater than spending on mobile games.

Growing markets

The Asia-Pacific market continued to be the most dominant for spending on mobile games, growing 3.4% on 2014’s combined spend on both App Store and Google Play.

In terms of demographics, the report found that there is an even split of male and female gamers on mobile in the US.

Around 40% of these gamers were aged 25-44, although there was still a large contingent of gamers aged 45+.

You can view the full report here.


Deputy Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

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