Eric Seufert's mobile marketing agency Heracles has launched its own business intelligence tool for user acquisition managers called Agamemnon.

The tool is specifically designed to help UA managers determine when the money they are putting into campaigns will yield returns. It will also help them plan ahead by testing scenarios for different retention rates and LTVs, among other things.

Writing on Mobile Dev Memo, Seufert states that the program has been in development since June 2016. It entered a closed beta with around 250 users in late 2016.

Efficiency is key

"The complexity and scope of the project increased dramatically beyond the prototype that I built in the summer of 2016 over the course of about three days," he said.

"I believe it's now a fully-featured product that can meaningfully make user acquisition teams more efficient."

Agamemnon's basic features are available for free, with premium options unlockable via access passes.

You can find out more about the software through its website or in this helpful YouTube video.