Pocket Gamer Connects London returns on January 22nd to 23rd, 2024, celebrating its 10th anniversary.

As part of our celebrations, we’re taking a look back at some of the best and most viewed talks from past years. Today we’re highlighting the “Why go hypercasual?” session from PGC London 2019, hosted by TabTale’s former chief strategy and M&A officer Alon Paster.

Hypercasual boom

The talk was delivered during the hypercasual boom years before Apple’s privacy changes shook the entire space.

Paster discussed the life cycle of a hypercasual game from idea/concept to worldwide release, how quickly decisions are made based on real player data, the experience teams will build from going through so many game mechanics, and how developers starting out in the genre should approach the market.

Want to see more video content like this? Head to the PocketGamer.biz YouTube channel and the PGC VideoVault for more great insights from the world’s leading games industry experts.

You can also see sessions like this in person by attending Pocket Gamer Connects London 2024 on January 22nd to 23rd. Tickets are available on the website.