Profile
About
About
With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
Articles featuring Mark Robinson
Articles featuring Mark Robinson
TARGETED AUDIENCE
Jan 6th, 2016
2016 in Preview: Game personalisation tools will provide competitive advantage says deltaDNA's Mark Robinson
BUILDING ROI
Dec 3rd, 2015
DeltaDNA hires Rovio, DeNA, Sega veteran David Zemke to optimise US performance
CART AND HORSE
Nov 11th, 2015
What's the correct order of Acquisition, Retention and Monetization for F2P games?
DIFFERENT STROKES
Oct 8th, 2015
Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising
MOBA OR MOBA$$$
Jul 15th, 2015
Is Super Evil's longterm approach to Vainglory monetisation coherent?
BEHAVIOURAL TYPES
Jun 3rd, 2015
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?
A WORD FROM OUR SPONSORS
May 1st, 2015
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization
SWOT
Mar 25th, 2015
The challenges and opportunities for Nintendo as it makes the great leap to mobile
HEART OF THE MATTER
Mar 17th, 2015
Forget monetisation - F2P success is all about retention and engagement
Top Stories
Feature
52 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
52 minutes ago
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Interview
May 13th, 2024