As CrowdStar's first mobile-only release Top Girl rolled out on iOS in the middle of June, the publisher billed it as a move to target a group that makes up almost half of all social gamers: women.
Little over a week later, downloads of Top Girl passed 1 million, with the game making it to the top of the App Store's top grossing charts in the process.
No surprise that CrowdStar is heralding its release as a success.
Top Girl, top downloads
"We knew our first mobile-only title would have impressive results but Top Girls' popularity definitely exceeded our expectations," said CrowdStar's director of mobile Blair Hamilton.
"Compared to other top-grossing games like Angry Birds, which targets all players, we really only target half the equivalent audience because it's a female friendly role-playing game."
Top Girl is built around the virtual shipping mechanic. Players are challenged to collect money by modelling, buying fresh outfits and visiting clubs, all to move up the social ladder.
It's an approach that's allowing CrowdStar to monetise its audience effectively. Averaging out at 100,000 downloads a day in its first 10 days, Top Girl had become the top grossing game on the App Store three days after launch.
It's believed CrowdStar is already in talks with brands and agencies about snapping up a role in the game.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Data & Research
Jan 10th, 2017
Is Glu Mobile’s $45 million Crowdstar acquisition already paying off?
News
Nov 4th, 2016
Glu Mobile appoints new CEO and acquires control of Covet: Fashion dev Crowdstar for $45 million
Interview
Dec 29th, 2015
2015 in Review: Covet Fashion's GM Blair Ethington on focusing on real brands and real people, not UA
Top Stories
News
Jun 2nd, 2024
PocketGamer.biz Podcast Week in Mobile Games E14 -Supercell's Squad Busters goes global and why Steam does discoverability better than mobile
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Dev Play Conference 2024 | Europe | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |
Guerrilla Collective 2024 | North America | Jun 6th |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Angles 24 Freeplay Conference | Australasia | Jun 6th |
PitchYaGame Live 2024 | Jun 7th |