If Apple's assertion it wouldn't tolerate blank spaces when ads fail to pop up on iAd seemed a touch aggressive, Mobclix's claim that it will take care of the low fillrate currently being experienced is comparatively soothing.
That's what Mobclix co-founder Krishna Subramanian states in an entry on the firm's blog, with the company updating its SDK to accommodate the onslaught of iAd.
The new ad exchange allows developers to sign up to both iAd and Mobclix's own set-up, with Mobclix then determining just which ads are served on the app in question according to the developer's preferences.
Filling in the blanks
As such, if there's no ad to serve on iAd, Mobclix kicks into action and drops in an ad from another network on its roster.
"The Mobclix SDK will act like a wrapper around iAd and will intelligently switch between the two based on the optimisation settings that you control," Subramamian says in the entry.
"The Mobclix SDK uses the native implementation of iAd, so you will receive the exact same ad banners and revenue that you get from calling iAd directly. [iAd] fill rates are expected to be low, so your app can utilise Mobclixs other networks to fill the remainder of your ad requests."
Behind the scenes
Subramamian states Mobclix doesn't alter developer's native relationship with iAd and Mobclix itself doesn't take any revenue generated by Apple's ad network it merely acts in the background to ensure ads stream to apps 24/7.
"The Mobclix optimisation system will automatically rollover to additional ad networks in the event that iAd does not have an ad available," he continues.
"This will ensure that you take full advantage of iAd, while still making the most of the ad requests that iAd can't fill."
[source: Mobclix]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Data & Research
Oct 23rd, 2012
Kindle Fire offers some of the best click through rates, reckons Velti
News
May 17th, 2012
Velti CMO guestimates Facebook could generate up to $2 billion a year from its mobile app
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |
Dev Play Conference 2024 | Europe | Jun 3rd |
Tribeca Games Festival 2024 | North America | Jun 5th |