It's a stance supported by the firm's claim that users spend more time on mobile apps than they do online 81 minutes a day, on average, to the web's 74 minutes.
Time after time
"Flurry found that the average user now spends 9 percent more time using mobile apps than the internet," reports Flurry's Charles Newark-French in a post of the firm's blog.
"This was not the case just 12 months ago. Last year, the average user spent just under 43 minutes a day using mobile applications versus an average 64 minutes using the internet.
"Growing at 91 percent over the last year, users now spend over 81 minutes on mobile applications per day."
Flurry claims such growth stems from more sessions a day, rather than as a result of any notable growth in session lengths.
Games galore
What's important for developers, however, is the suggestion that most the apps users are engaging with are games.
"Consumers spend nearly half their time using games, and a third in social networking apps," adds Newark-French.
"With a better understanding of how consumers spend their time across app categories, Facebook's Project Spartan makes even more sense."
"As a category, social networking which is Facebook's core competency commands the second largest allocation of consumers' time," he concludes.
"Games, which typify the most popular kind of app played on the Facebook platform itself, are also the top categories on both Android and iOS platforms."
[source: Flurry]
