Market intelligence outfit comScore has released details of a recent mobile and online study, revealing 25.4 percent of UK smartphone users could recall seeing an ad on their devices.
In absolute numbers, that's 5.4 million UK smartphone subscribers who during June 2011 said they saw an ad either while browsing the web or in a game or app.
ComScore revealed that this figure was up 28 percent compared to a similar survey in March.
In addition, nearly 8 percent of smartphone users recalled seeing ads at least once a week (up 28 percent), and 7.5 percent recalled seeing them almost every day (up 52 percent).
Age before beauty
ComScore also separated its findings based on age demographics, with the age 15-24 bracket unsurprisingly garnering the highest number of ad recalls.
Percentile penetration
Over the past few years, video and mobile have emerged as important channels for advertisers seeking to reach digital consumers, said Mike Shaw, director of comScore Marketing Solutions.
While the penetration for video and mobile advertising has not yet reached the level that it has for online display advertising, it is likely that the penetration for these will only grow as mobile advertising continues to increase and more advertisers incorporate video as an integral part of their marketing strategy.
[source: comScore]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
Feature
Apr 25th, 2024
Speaker Spotlight: Applovin's Pankaj Choudhary talks 360 strategies for successful app marketing
Feature
Apr 25th, 2024
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Events
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024