Advertising
Article Types
- All [36]
- Infographic [1]
- Business & Production [1]
- The IAP Inspector [1]
- Video [2]
- Stateside [2]
- Week that was [3]
- Deal [5]
- Special Report [7]
- Profile [7]
- Mobile Mavens [7]
News
Sep 18th, 2017
Rovio signs multi-year shirt sleeve sponsorship deal with Everton FC
Developer gains access to Everton's players, crest, and stadium
News
Aug 25th, 2017
MZ recruits influencer and model Alexis Ren as the face of Final Fantasy XV: A New Empire ad campaign
Follows in the footsteps of Kate Upton, Mariah Carey and Arnold Schwarzenegger
News
Aug 18th, 2017
Interactive advertising platform Immersv scores $10.5 million funding round
Company to develop and scale its tech for mobile 360 and VR advertising
News
Aug 17th, 2017
IronSource adds Ad LTV Prediction tool to mobile ad mediation platform
Better understand how much money you're likely to make from your ads
News
Aug 11th, 2017
Disney faces class-action lawsuit for allegedly selling children's personal information in its mobile games
News
Aug 9th, 2017
Mobile ads firm Taptica acquires Tremor Video’s demand-side platform for $50 million
Tremor Video DSP will operate as independent division of Taptica
News
Aug 8th, 2017
Subway Surfers devs face lawsuit for exporting children's personal information to advertisers
Kiloo and Sybo hit with lawsuit along with all the game's advertising networks
News
Aug 7th, 2017
War Wings scores top three download spots on iOS and Android in the UK during first week of launch
Interview
Aug 4th, 2017
Despite profitability, Zynga CEO Frank Gibeau says it’s too early to declare victory
News
Aug 3rd, 2017
Zynga makes Unity exclusive rewarded advertising partner
To be integrated into all publisher's games that already use rewarded ads
Interview
Aug 1st, 2017
Mobile ad monetisation challenges and best practices
SafeDK's Ayala Rudoy discusses ad monetisation challenges and best practices
News
Jul 31st, 2017
Video ads are the top revenue generator behind IAPs
DIsplay and video ads make up half of mobile game publisher revenues