Advertising
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- All [36]
- Infographic [1]
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- The IAP Inspector [1]
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- Week that was [3]
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- Profile [7]
- Mobile Mavens [7]
News
Aug 25th, 2022
Zynga teams up with Maybelline for in-game advertising
Maybelline becomes the first beauty brand to enter the hypercasual market
Comment & Opinion
Aug 24th, 2022
Humiliation in advertising — why it won't be working long term
Claire Rozain on the effects of harmful advertising on user acquisition
Interview
Aug 18th, 2022
ironSource: It's impossible to predict what will work where
ironSource insiders on advertising, game development, and the success of Garawell Games
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News
Aug 18th, 2022
Adverty and Yazle announce in-game ad partnership
The partnership will make Yazle the exclusive vendor of Adverty products in the MENA region
Comment & Opinion
Aug 12th, 2022
Odeeo: Policy changes leads to developers "potentially destroying their primary source of revenue"
Odeeo's CEO Amit Monheit discusses how developers can survive Google's ad policy changes
News
Aug 11th, 2022
Xsolla partners with Adikteev to accelerate game monetisation
The new service will help developers market their titles directly to the consumer
Comment & Opinion
Aug 3rd, 2022
Exclusive: The games sector responds to Google's Ad policy updates
Here’s what the gaming ads sector thinks about the controversial decision
News
Aug 1st, 2022
Appodeal Stack’s in-app bidding solution BidMachine is officially supported by AppLovin MAX
The partnership will allow MAX publishers easy access to Bidmachine's demand
News
Aug 1st, 2022
Google’s new ad policy could be bad news for hypercasual games
Indie developers might find user acquisition and monetisation hit hard on September 1st
News
Jul 28th, 2022
Adverty and Drive Ahead! developer Dodreams announce exclusive in-game ad partnership
Comment & Opinion
Jul 20th, 2022