User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
Interview
Mar 18th, 2024
Mattel’s Mike DeLaet on their big push into games and why the focus is mobile
Feature
Mar 18th, 2024
Hot Five: Monopoly GO’s next-level UA, Supercell’s psychological analysis, and AI use for NPC dialogue
Our quick-fix roundup of the hottest stories on PocketGamer.biz
News
Mar 13th, 2024
Monopoly GO makes $2 billion in 10 months with "less than a quarter" of that spent on UA
Over 70% of the game's 10 million+ players play the game every day
News
Mar 7th, 2024
Deconstructor of Fun's 2024 predictions: AI transforms the games industry, DMA will make Apple bleed, and UA recovers
Eric Kress and Michail Katkoff share their views on where the games industry is headed in 2024
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
Comment & Opinion
Feb 14th, 2024
Why gaming is going cross-platform and how to tackle the user acquisition problem
Interview
Feb 8th, 2024
Cracking the Code: CrazyLabs' Gaming Experts Reveal 2024 Mobile Gaming Trends
News
Jan 22nd, 2024
PGC Panel: Nurturing a community, social media strategies and "actually calling your players"
Interview
Jan 19th, 2024