User Acquisition
Article Types
- All [27]
- Infographic [1]
- Special Report [1]
- Profile [2]
- Deal [2]
- Hot Five [2]
- The Charticle [2]
- Business & Production [3]
- Mobile Mavens [4]
- Video [5]
- Marketing [5]
News
Dec 24th, 2018
IronSource launches ROAS Optimiser tool
Solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates
News
Oct 22nd, 2018
Tenjin named Snapchat mobile measurement partner
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
News
Oct 8th, 2018
Advantage Solutions acquires HyprMX owner Jun Group in deal that brings brands and mobile games closer together
News
Oct 5th, 2018
In-app header bidding can increase ARPDAU by 30%, claims Appodeal
Participating app of the test also saw eCPM rise by 17 per cent
News
Oct 3rd, 2018
Applift rebrands to focus on UA and retargeting
Company launches new toolset Mobile Journey Advertising, along with new website, slogan and logo
News
Oct 2nd, 2018
Facebook dominates AppsFlyer Performance Index rankings, but Google is catching up
Comment & Opinion
Sep 17th, 2018
Mobile gaming apps are the biggest victim of fraudulent app installs
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News
Sep 14th, 2018
Nukebox’s Food Truck Chef serves up 16 million installs
Average monthly revenue said to have triple since $18 million Tilting Point partnership
News
Aug 22nd, 2018
Liftoff reports women are buying in-app purchases 79 per cent more than men
The report also finds iOS users are harder to acquire but more valuable to get on board
News
Aug 14th, 2018
Metropolitan Partners Group invests in Tilting Point Media user acquisition fund
Marketing and publishing platform aims to deploy $132m annually to finance user acquisition
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Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
Interview
Aug 1st, 2018
Why AppLovin is getting into the mobile publishing game with Lion Studios
Division has already racked up hundreds of millions of downloads for its portfolio