As part of Pocket Gamer Connects Helsinki 2016, Sami Kalliokoski, Co-Founder and Creative Director at Traplight Games, gave a talk on the development of its game Big Bang Racing.
The game itself started as a simple racing game, but after a year or more of prototyping, it became more like a game maker in itself, pushing Traplight to turn it into a social, user-generated content focused racer.
The content creator had some issues, and users weren't using it in the way Traplight had hoped, so Kalliokoski says the studio made a conscious effort to make players "create for others".
The decision paid off, and now the developer finds 13% of its players are making new levels every single day, which is leading to high-quality content for others to enjoy.
You can see all our videos from Pocket Gamer Connects Helsinki 2016 in this YouTube playlist.
Pocket Gamer Connects returns to London on January 16th and 17th. You can find details about the event and book your tickets here.