Company Profile

DeNA

Website www.dena.jp

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About

An innovator in the mobile and internet space, DeNA connects millions of people in Japan. Its product Mobage-town is the fastest-growing virtual social networking service, driven by high quality free-of-charge games.

Related People

Isao Moriyasu

Isao Moriyasu

President and CEO

Jennie Sue

Jennie Sue

Tomoko Namba

Tomoko Namba

Barry Dorf

Barry Dorf

VP, Partnerships and Alliances

Tom Hess

Tom Hess

Executive Producer

+2 more

Accolades

The Top 50 Mobile Game Makers of 2025

The Top 50 Mobile Game Makers of 2020

The Top 50 Mobile Game Makers of 2019

The Top 50 Mobile Game Developers of 2018

Top 50 Mobile Game Developers of 2017

Top 50 Mobile Game Developers of 2016

Top 50 Mobile Game Developers of 2015

Top 50 Mobile Game Developers of 2014

Top 50 Mobile Game Developers of 2013

Top 50 Mobile Game Developers of 2012

Articles featuring DeNA

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Recognition for UK games, Iron Lung's indie film success and nine years of Fire Emblem Heroes | Week in Views

February 6, 2026

Recognition for UK games, Iron Lung's indie film success and nine years of Fire Emblem Heroes | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Nintendo’s Fire Emblem Heroes celebrates ninth anniversary and over $1.2bn in revenue

February 2, 2026

Fire Emblem Festivity

Nintendo’s Fire Emblem Heroes celebrates ninth anniversary and over $1.2bn in revenue

The strategy RPG series successfully found its mobile niche as a gacha, surpassing all other Nintendo mobile games

Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go

December 29, 2025

Aaron Astle’s top stories of 2025: Solitaire’s surge, Nintendo Switch 2, and Pokémon TCG Pocket dethrones Pokémon Go

PocketGamer.biz news editor Aaron Astle revisits his top stories from 2025

Fire Emblem Shadows makes just $353,000 in two months

November 25, 2025

Fire Emblem Shadows makes just $353,000 in two months

Fire Emblem Heroes generated $77.6m in its first two months in 2017

Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans

November 13, 2025

Play Store Parley

Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans

Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut

Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast

November 9, 2025

Podcast | Episode 71

Google and Epic upend Android mobile game monetisation | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 71...

Pokémon TCG Pocket dethrones Pokémon Go as it celebrates first anniversary and $1.3bn

October 30, 2025

Pokémon TCG Pocket dethrones Pokémon Go as it celebrates first anniversary and $1.3bn

The digital card game had the most lucrative first year of any mobile Pokémon game

Fire Emblem Shadows makes less than $200,000 in 30 days

October 27, 2025

Fire Emblem Shadows makes less than $200,000 in 30 days

Fire Emblem Heroes generated $51.4 million in its first month in 2017

The Top 50 Mobile Game Makers of 2025

October 7, 2025

The Top 50 Mobile Game Makers of 2025

The mobile movers and shakers of the last 12 months revealed!

The $55bn EA acquisition unpacked | Week in Mobile Games podcast

October 6, 2025

Podcast | Episode 67

The $55bn EA acquisition unpacked | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 67...

Hot Five: EA’s $55bn buyout, Genshin Impact’s fifth anniversary, and Fire Emblem Shadows’ overshadowed launch

October 6, 2025

Hot Five: EA’s $55bn buyout, Genshin Impact’s fifth anniversary, and Fire Emblem Shadows’ overshadowed launch

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS

October 2, 2025

Shadows Spending

Nintendo’s Fire Emblem Shadows makes just $90,000 in first week on iOS

Predecessor Fire Emblem Heroes earned $8.2m on iOS in week one

New release roundup: Fire Emblem Shadows, Goddess Order, Bop It and more

September 26, 2025

New release roundup: Fire Emblem Shadows, Goddess Order, Bop It and more

We highlight the latest new games that have broken cover over the past week

Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years

September 25, 2025

Stealthy Shadows

Nintendo shadow drops Fire Emblem Shadows as its first new mobile game in six years

The second mobile Fire Emblem takes a real-time approach as opposed to gacha Fire Emblem Heroes’ turn-based combat

Pokémon Trading Card Game Pocket wins Game of the Year at the Pocket Gamer Mobile Games Awards 2025

August 20, 2025

Mobile Games Awards 2025

Pokémon Trading Card Game Pocket wins Game of the Year at the Pocket Gamer Mobile Games Awards 2025

Making $1 billion in 204 days makes TCG Pocket the very best, like no Pokémon mobile game ever was…

Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo

August 11, 2025

Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo

Our quick-fix roundup of the hottest stories on PocketGamer.biz

The Pokémon Company defends TCG Pocket illustrator in artwork fiasco

The Pokémon Company defends TCG Pocket illustrator in artwork fiasco

The card production team mistakenly provided artist Sie Nanahara with the wrong documents when designing Ho-Oh art

Pokémon TCG Pocket removes two illustrations after

Accidental Artwork

Pokémon TCG Pocket removes two illustrations after "incorrect materials" used in latest expansion

The card production team mistakenly provided the artist with the wrong documents

Pokémon Champions gets release window as slew of mobile games land updates

Pokemon Portfolio

Pokémon Champions gets release window as slew of mobile games land updates

The latest Pokémon Presents gives a deeper look into the competitive battle game coming in 2026

Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast

Podcast | Episode 54

Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...

Hot Five: Pokémon TCG Pocket surpasses $1bn, Delta Force Mobile hits $100m, and Fortnite's comeback

Hot Five: Pokémon TCG Pocket surpasses $1bn, Delta Force Mobile hits $100m, and Fortnite's comeback

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views

Supercell's AI ambitions, Clash of Clans gets a Netflix series, and Pokémon TCG Pocket hits $1bn | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Pokémon TCG Pocket surpasses $1bn in just over 200 days

Pokémon TCG Pocket surpasses $1bn in just over 200 days

The trading card game has hit the $1bn milestone 78 days faster than Pokémon Go, based on player spending

Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business

Hot Five: Golden Week 2025, web shop advancements, and Tripledot to acquire AppLovin’s games business

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views

Epic spends $100m fighting Apple and Pokémon TGC Pocket rules Golden week | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise

Golden Week Glory

Golden Week 2025: Pokémon TCG Pocket dominates, Fate/Grand Order falls, and a 2012 title makes a surprising rise

The 10 best-performing mobile games in Japan generated $81m this Golden Week, up from $44.9m in 2024

DeNA and Alconost partner to localise international games for Japanese market

Translation Teamup

DeNA and Alconost partner to localise international games for Japanese market

The partnership will see DeNA’s AndApp platform leverage Alconost’s localisation experience

Hot Five: Game over for

Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views

Dream Games lands CVC investment and Pokémon TGC Pocket nears $1bn | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Pokémon TCG Pocket usurps Pokémon Go launch as it closes in on $1bn after six months

Pokémon TCG Pocket usurps Pokémon Go launch as it closes in on $1bn after six months

Pocket made $915.3m in its first half-year, beating Go’s $800.7m by 14%

Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled

Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Pokémon TCG Pocket’s first shiny cards trigger 265% spending surge

Pokémon TCG Pocket’s first shiny cards trigger 265% spending surge

The Shining Revelry set is cashing in on fan-favourite Pokémon with elusive colour variations

Trump tariffs hit Japanese games companies as shares in Nintendo, Sony, DeNA and Capcom fall

Shares Synchrony

Trump tariffs hit Japanese games companies as shares in Nintendo, Sony, DeNA and Capcom fall

US president Donald Trump’s latest 20% tariff on Chinese imports to the US appear to be having a knock-on effect on shareholders’ confidence in Japanese game makers

Pokémon TCG Pocket surpasses 100 million downloads

February 28, 2025

Pokémon TCG Pocket surpasses 100 million downloads

Special missions are now available until March 26th, 2025

Pokémon Day 2025: Just how big a deal are Pokémon’s mobile games?

February 27, 2025

Pokémon Day 2025: Just how big a deal are Pokémon’s mobile games?

Whether it’s Pokémon TCG Pocket or Pokémon Go, the franchise has a few mobile games worth knowing about ahead of today’s Pokémon Presents

How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast

February 17, 2025

Podcast | Episode 42

How Brawl Stars succeeded and Squad Busters struggled, and AppLovin's $900m games fire sale | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 42...

Who will buy AppLovin's games studios, Olympics esports delayed, and DeNA's profits surge | Week in Views

February 14, 2025

Who will buy AppLovin's games studios, Olympics esports delayed, and DeNA's profits surge | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Pokémon Trading Card Game Pocket has a

February 12, 2025

Pokémon Trading Card Game Pocket has a "very high retention rate compared to other DeNA games"

DeNA made $120.4m in games profit during TCG Pocket’s release quarter, versus $9.7m in Q2

DeNA’s games business profits up 8,126.8% after Pokémon TCG Pocket’s success

February 12, 2025

Profitable Pokemon

DeNA’s games business profits up 8,126.8% after Pokémon TCG Pocket’s success

Nine months into its fiscal year, DeNA attributed profits surge in part to Pocket’s "strong performance"

February 10, 2025

Hot Five: Fire Emblem Heroes’ voting power, Candy Crush Solitaire broadens the brand, and Pokémon TCG Pocket hits half a billion dollars

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Pokémon Trading Card Game Pocket rockets past $500m in just 22 days more than Pokémon Go

February 4, 2025

Pokémon Trading Card Game Pocket rockets past $500m in just 22 days more than Pokémon Go

Pokémon Go took 75 days from global launch to its first half-billion, versus TCG Pocket’s 97 days

Hot Five: Hay Day’s

January 27, 2025

Hot Five: Hay Day’s "growth virality", Pokémon TCG Pocket’s biggest expansion yet, and the hottest topics on PGC London panels

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Pokémon TCG Pocket’s Space-Time Smackdown will shift to 2000s nostalgia with 140+ new cards

January 23, 2025

Space-time Smackdown

Pokémon TCG Pocket’s Space-Time Smackdown will shift to 2000s nostalgia with 140+ new cards

The next expansion will jump from Generation 1 to Generation 4 and is set to monetise Sinnoh fans

Pokémon TCG Pocket partners with McDonald’s as player spending hits record low

January 23, 2025

Partnership Power

Pokémon TCG Pocket partners with McDonald’s as player spending hits record low

Players in the US can earn Pack Hourglasses and Wonder Hourglasses with their Happy Meal purchase

Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs

January 13, 2025

Hot Five: Zenless Zone Zero scores $250m, how Scopely made $10bn, and Squid Game: Unleashed hits 10m installs

Our quick-fix roundup of the hottest stories on PocketGamer.biz

China-US political tensions, and Pokémon TCG Pocket surpasses $400m | Week in Views

January 10, 2025

China-US political tensions, and Pokémon TCG Pocket surpasses $400m | Week in Views

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Pokémon Trading Card Game Pocket smashes $400 million in 10 weeks

January 9, 2025

Gotta Catch 'em All

Pokémon Trading Card Game Pocket smashes $400 million in 10 weeks

Player spending was lower on average in Pocket’s second month, but also saw a new record high

Aaron Astle’s top stories of 2024: 7 years of Fire Emblem Heroes, the art of Farm Heroes Saga, and Pokémania's return

December 26, 2024

Aaron Astle’s top stories of 2024: 7 years of Fire Emblem Heroes, the art of Farm Heroes Saga, and Pokémania's return

From ongoing legacies to smash-hit new games, PocketGamer.biz news editor Aaron Astle revisits his top stories from 2024

Asian developers dominate as 2024's top 10 new mobile games surpass $3 billion

December 18, 2024

Best Of The Best

Asian developers dominate as 2024's top 10 new mobile games surpass $3 billion

Dungeon & Fighter: Mobile, Love and Deepspace, Pokémon Trading Card Game Pocket and others led the way for new games’ success this year

Mobile's hot new releases and the loot box investigation unpacked | Week in Mobile Games podcast

December 9, 2024

Podcast | Episode 39

Mobile's hot new releases and the loot box investigation unpacked | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 39...