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Company Profile
Microfun
Website
www.microfun.com
About
Based in Beijing, Microfun, Inc. has been making fun, cute, and family-friendly casual games since 2008. They base their games and their company culture on three pillars: Excellence, Growth, Fun. By putting these values at the forefront of their games, they have created a globally successful brand.
Some of their games include Fashion Life, Super Model, Dreamy Spirit Valley, Dreamy Cake Shop, Frozen: Free Fall, and Jellipop Match. Several of these games have been among the top-rated in China.
Accolades
Articles featuring Microfun
China Best Of 2026
The Top 30 China Game Makers of 2026
The China movers and shakers of the last 12 months revealed!
Chart Rankings
March 2026 mobile game charts: Brawl Stars revenue rises nearly 50%
A deep dive into the global mobile game rankings across the App Store and Google Play
Chart Rankings
February 2026 mobile game charts: Have the top risers over the past few years all peaked?
A deep dive into the global mobile game rankings across the App Store and Google Play
Podcast | Episode 84
Scopely's $1bn Loom Games deal and Matthew Ball's State of Video Games report | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 84...
Week In Views
China’s rising chart power, Warzone Mobile’s final months and Pokémon Go’s PvP update | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Chart Rankings
January 2026 mobile game charts: Clash Royale falls, PUBG Mobile rises, and Microfun breaks into the top 10
A deep dive into the global mobile game rankings across the App Store and Google Play
Mobile Mavens
Mobile Mavens' games companies of the year 2025: Microfun, Supercent, Homa, Supercell, and more
The Mobile Mavens share which companies they think have had a notable year
Top Games
The top grossing mobile games of 2025
Analysis of the highest revenue-generating mobile titles of the year
Play Store Parley
Top 50 mobile games could all face higher 20% fee under Epic and Google's Play Store plans
Games selling cosmetics will only be charged a 9% fee under Google’s new policy, but gameplay advantages will come with a 20% cut
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
Data Dive
H1 2025 genre analysis: Mobile strategy games surge to $10.6bn as RPG revenue tumbles
We analyse AppMagic data to determine the top genres globally and in the US, comparing rising stars with stumbling giants
Royal Revenue
Royal Match earned 51% of all match-3 IAP revenue in 2024 as casual genre made $15.2 billion
Meanwhile, Monopoly Go earned 55% of casual casino’s earnings
Best Of 2024
The Top 50 Mobile Game Makers of 2024
The mobile movers and shakers of the last 12 months revealed!