Geo Goals
AI is changing discoverability: How Talking Tom boosted AI referral traffic by 357%
Outfit7 senior director of engineering Primož Bevk talks SEO, GEO and understanding users
Company Profile
Outfit7
Website
outfit7.com
About
Outfit7 was founded in Ljubljana, Slovenia, by a team of 15 dedicated developers, artists, and animators who are committed to creating the next generation of toys for kids.
Related People
Jernej Česen
Chief Operating Officer and General Manager
Milena Dolenc
General Manager
Tina Stockbauer Zagorac
VP of legal
Dilpesh Parmar
Director of Advertising Operation
Ante Odić
Senior VP of Product Development
Primož Bevk
Senior director of engineering
Barbara Erman
Senior Game Designer
Samo Login
CEO
+5 more
Accolades
Articles featuring Outfit7
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Interview
Outfit7's VP of legal on the risks AI poses to game IP ownership
Outfit7’s Tina Stockbauer Zagorac discusses the copyright and confidentiality risks of AI tools and how studios can protect their IP
Halloween Is Here
Mobile’s Halloween tricks and treats: Clash of Clans, Talking Tom, Monopoly Go, Fortnite and more
Plenty of games are celebrating the Halloween season with in-game events, cosmetics and more
Less Is More
Agree IP terms early, cut through AI hype, stop overloading players: Four lessons from PGC Nordics
Live ops, D2C, AI and IP deals. Four sessions at PGC Nordics covered four different topics. All four landed in the same place: doing more is not always a useful strategy
Collabs Corner
October’s Collabs Corner: Pokémon goes clubbing, Love and Deepspace meets Blade Runner 2049, Monopoly Go at McDonald’s, and more
The latest crossovers in mobile games, all in one place
Collabs Corner
August's Collabs Corner: Sonic races into Fortnite, Brawl Stars gets an adidas makeover, Nikke meets Persona, and more
The latest crossovers in mobile games, all in one place
Anniversary
Talking Tom Gold Run surpasses 3.2bn downloads as Outfit7 marks 10th anniversary
Outfit7 is introducing Arena Wipeout, a new competitive survival mode
Best Of Iberia In 2026
The Top 30 Iberia Game Makers of 2026
The Spanish and Portuguese movers and shakers of the last 12 months revealed!
Jobs Roundup
January 2026's Movers and Shakers: Meta Reality Labs lays off dev relations head, Jagex creative design director exits, Unity's Larry Hryb is out, and more
Our regular roundup of the mobile games industry's movers and shakers
Barbie Partnership
Barbie joins the Talking Tom & Friends universe through Outfit7 partnership
Barbie will be integrated into My Talking Angela 2 in Spring
A New Era
Outfit7 on the Talking Tom Cat Remaster and the evolution of the IP
Jernej Česen, COO of Outfit7 discusses the evolution of the Talking Tom franchise and rebuilding the game that started it all
Best Of 2025
The Top 50 Mobile Game Makers of 2025
The mobile movers and shakers of the last 12 months revealed!
New Era
Outfit7 on growing a global IP with the next era of My Talking Tom Friends 2
Ante Odić, TT&F games division president discusses building a scalable player led sequel
Hot Five
Hot Five: Clash Royale’s Brawl Stars moment, AppLovin vs Unity, and the NextBeat team joins Duolingo
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Games
New release roundup: Talking Tom & Friends: World, Mecharashi, Farlight 84 and more
We highlight the latest new games that have broken cover and are all set to do big business
Talking Tom
Talking Tom & Friends: World launches globally with emphasis on sandbox experiences
The title is the second of three Talking Tom mobile games slated for 2025
Collaboration
Outfit7 partners with Miraculous for limited-time Talking Tom Hero Dash event
This marks the first time a character from Miraculous appears in the Talking Tom universe
Milestone
My Talking Tom Friends 2 surpasses 10 million downloads
Outfit7 achieves its highest-ever preregistration conversion rate with this launch
New Games
New release roundup: My Talking Tom Friends 2, Coin Master - Board Adventure, and more
We highlight the latest new games that have broken cover over the past week
New Offerings
Outfit7 unveils 2025 roadmap with three new games
Leading the rollout is My Talking Tom Friends 2 which already has 2 million pre-registrations
Global Trends
Outfit7's Jernej Česen: "Mobile gaming isn’t just about fun gameplay anymore, it’s about creating lasting memories"
We catch up with industry leaders to get their insights on the state of play in the games sector
Anniversary
How Outfit7 built Talking Tom into a mobile gaming behemoth in 15 years
Senior VP of distribution and business intelligence, Jernej Česen reflects on the developer's 15 year journey and what comes next
New Partnerships
Angry Birds team up with Talking Tom to battle in new crossover event
The collaboration will run from November 7th to November 28th 2024
Green Gaming
$700,000 raised in Playing for the Planet’s Green Game Jam 2023
40 games were entered into the Green Game Jam, focused on preserving three endangered species
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Anniversary
My Talking Tom turns 10
10th anniversary events include a collaboration with MrBeast to support a hospital in the Philippines
Going Green
Outfit7 joins Green Game Jam 2023
The game maker has donated $60,000 to help protect wildlife in the Amazon
Collaborations
Outfit7 brings Talking Tom to in-car entertainment
The studio will partner with Google for their first in-car collaboration
New Investment
Outfit7 invests in educational startup Hopalai
Hopalai is the mind behind Kobi, an ereader app designed to make reading accessible for all children
New Releases
Outfit7 announces Talking Tom runner game Talking Tom Time Rush
The studio behind the Talking Tom franchise is set to dip their toes into the popular genre of runner games, with Talking Tom Time Rush, which will launch at the end of the month
Talking Tom & Friends
Talking Tom & Friends was the #1 mobile IP of the last ten years
The franchise has topped the MAU charts every year since 2013
Expansion
Outfit7 relocates head office to Limassol
Will scale team to support company growth
New Era
Outfit7 looks to grow 430 million MAU with new IP expansion
Mythic Legends and Swamp Attack 2 unveiled
Pgc Digital
PGC Digital: Making lasting changes to company culture
"For changes to be lasting it has to change the company DNA"
Best Of 2020
The Top 50 Mobile Game Makers of 2020
Revealed: The movers, shakers, and moneymakers
Making Friends
My Talking Tom Friends was the most downloaded mobile game for July 2020
Several new entries make the top downloads list
13 Billion Franchise Installs
My Talking Tom Friends hits 100 million downloads as the franchise celebrates its 10th anniversary
"Over 400 million fans play with the games every month"
Mr Popular
My Talking Tom Friends hits 60 million downloads in two weeks
It was released on June 12th
Make New Friends
Update: Outfit7 reveals My Talking Tom Friends hit 22 million downloads six days after launch
It was released on June 12th
My Talking Tom Friends
Interview: How Outfit7 started a virtual pet revolution with its new game
"What's been wonderful is that the final product is actually very similar to our first concepts"
Popular Cat
Outfit7's My Talking Tom Friends exceeds seven million pre-registrations in six days
It's due for release on June 12th
Hero Dash
One year on: How Talking Tom Hero Dash continues to draw in 39 million players a month
Outfit7's Senior VP of Product Development Ante Odić on the collaborative efforts behind the endless runner
Catty
Outfit7 gives its billion dollar cat a true sequel with My Talking Tom 2
The release marks the next step in a series that’s been downloaded over eight billion times
Loud
A live-action Talking Tom movie has begun production
Assassin’s Creed movie producer Jean-Julien Baronnet will help adapt the mobile app for the big screen
Company Expansion
Talking Tom developer Outfit7 to open new Barcelona studio
Team led by company's own senior director of design and animation Dani Bajc
Good Cause
Supercell, Rovio, Outfit7 and more back One Special Day charity fundraiser
Takes place on September 28th
Best Of 2018
The Top 50 Mobile Game Developers of 2018
Revealed: the movers, shakers and moneymakers!
Say What?!
Talking Tom dev Outfit7 surpasses eight billion mobile game downloads
That’s more than the entire world’s population
Downloaded Tom
Talking Tom developer Outfit7 surpasses seven billion downloads across its portfolio
Still drawing in 348 million MAUs
Talking Acquisitions
Chinese chemical firm back in for $1 billion Talking Tom developer Outfit7 after missing out first time around
Second sale on the cards