Pgc London 2025
Epic Games Store Mobile will do "all of the things developers want facilitated", but what about premium?
Epic Games’ Sarah Thomson and Walter Somol spoke with premium developers at PGC London 2025
Pgc London 2025
Supercell reveals rise in Hay Day active users with "growth virality" 12 years on
Hay Day general manager Maya Hofree talks new features, new campaigns, and doing right by old fans
Pgc London 2025
Vera Manhoso: Focusing on UA is "holding back your mobile game" - focus on retargeting too
RTB House gaming account director Vera Manhoso talks UA and retargeting working in tandem
Pgc London 2025
"The Digital Fairness Act is probably being drafted as we speak"
At PGC London 2025, video games lawyer Isabel Davies spoke about potential legal changes to F2P and "addictive" user retention strategies in the coming years
Pgc London 2025
PGC panel talks rewarded UA’s renaissance and the "clear" demands of users
Panellist Lenny Rabin advised against copying another game’s rewarded UA model, instead suggesting a focus on personal goals and targets
Milestone
Balatro exceeds five million in sales across all platforms
“Selling five million units of any game is an incredible milestone worthy of celebration"
Company Spotlight
Company Spotlight: Playsense
Find out more about the creative agency that's worked on World of Tanks Blitz, Valorant, and more
Pgc London 2025
A VC’s perspective on AI in games: "AI is going to change and replace lower development-effort work"
AI.Fund principle Maximilian Seeburg says its time to "make games smarter"
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
New Offerings
SuperScale launches Ecosystem to simplify mobile game publishing
The Launchpad is also tailored for indie, midsize, and VC-backed game studios
Understanding Ua
72% of mobile devs plan to increase UA spending in 2025 as reward-based campaigns rise
95% of those using reward-based marketing campaigns feel at a competitive advantage
New Partnerships
Clear Angle Studios appoints Raptor PR as global communications agency
The PR firm said it will focus on enhancing Clear Angle’s visibility and expanding into new industries
Speaker Spotlight
"The next big opportunity in mobile is out-of-game engagement"
"The next big opportunity in mobile is out-of-game engagement which enhances the gameplay experience"
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Gone In A Snap
US TikTok ban takes Marvel Snap and Mobile Legends offline
Mobile games by ByteDance-owned companies go dark following Supreme Court's decision to reject company's appeal against ban
Speaker Spotlight
BoomBit's Kamil Kufel on the application of AI in business intelligence
"I believe many studios still don’t use AI enough or don’t realise how beneficial it can be in many areas. At BoomBit, almost all teams leverage AI to optimise some processes"
Speaker Spotlight
Alla Tytarenko on why speaking a common data language is crucial for every developer
"A unified approach to data isn’t just operationally efficient - it’s a catalyst for your product’s success"
Mobile Mavens
Mobile Mavens: What will a US TikTok ban mean for the games industry?
We ask industry experts for their thoughts on the imminent US TikTok ban
Week In Views
PGC London is almost here, Archero 2's first week, and Nintendo Switch 2 revealed | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Call For Speakers
Pocket Gamer Connects San Francisco 2025 join the speaker line-up for a leading mobile games industry event
Shape the future of mobile games industry and submit your ideas for an opportunity to speak at Pocket Gamer Connects San Francisco 2025
Tiktok Ban
TikTok faces imminent US ban as Supreme Court rejects appeal
Judges conclude a ban does not violate freedom of speech
Pgc London
PGC London 2025 approaches as UK player spending hits record $1bn in single year on mobile
AppMagic data suggests that 2024 was the most lucrative year on record for mobile games in the UK
Power Of Ai
Nefta set to unveil new AI-powered ad platform at Pocket Gamer Connects London
Nefta’s AI agents categorises games based on their style and genre, making it easier for game makers to market them effectively
Five New Games
New release roundup: Cassette Beasts, Turnip Boy Robs a Bank, Trials of Mana+ and more
We highlight the latest new games that have broken cover and are all set to do big business
Titanium Sponsor
TikTok announced as titanium sponsor for Pocket Gamer Connects London 2025
TikTok has been announced as the titanium sponsor for Pocket Gamer Connects London 2025, the flagship event of the year for the games industry...
New Offerings
Tencent and Ubisoft’s Guillemot Family explore new venture to boost company value
The deal could let Tencent own a share and gain more control over Ubisoft's IPs, expanding its video game business outside China
Acqusitions
Winking Studios to acquire game art studio Mineloader Digital for $27 million
An upfront payment of $24.5m will be made with the remaining balance paid after five years
Speaker Spotlight
Layer AI's Joona Rahko on the transformative power of AI in game development
"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."
Network Away
See who YOU could Connect with at this month's PGC London
From the most talented indie developers to the biggest brands attending the global games industry event, January 20th to 21st
Speaker Spotlight
SplitMetrics' Thomas Kreibernegg on making multichannel work for you
"However, the goal should be for your LTV to be at least three times your CAC, which means you can scale the audience for games healthily and generate more revenue."
Partnership Deal
Curve Games signs three-game mobile deal with Crunchyroll
Publisher to bring Space Crew, Patch Quest and 10 Second Ninja to subscription service Game Vault
Job Cuts
Huuuge Games lays off 122 staff and closes offices as it refocuses on social casino
Poland office sees 89 redundancies as studios in Netherlands and Finland are closed
Diamond Sponsor
Almedia announced as diamond sponsor for Pocket Gamer Connects London 2025
Almedia takes to the stage at Pocket Gamer Connects London 2025 as diamond sponsor. Don't miss their visionary insights and networking opportunities...
Web Gaming
CrazyGames partners with ByteBrew to support web game developers
Games makers can now access ByteBrew's technology through the web gaming firm's developer portal
Investment Strategy
Saga Origins plots non-web3 deals as it appoints new head of gaming investments
Former Samsung director Fernando Vasconez to identify, nurture and invest in new gaming projects and strategic partnerships
In-game Advertising
Audiomob launches new CPI audio ad product for mobile game developers
The product is powered by algorithms that personalise ads based on factors like location, time, device, and user behaviour
Switch 2 Confirmed
Nintendo Switch 2 unveiled
Nintendo’s successor to the Switch has finally been revealed
Interview
The evolution of communications strategies in games
Raptor PR founder and MD Rana Rahman gives his no-BS opinions on media messaging and the changing PR landscape
New Partnerships
Carry1st partners with Stellar Gate Games to boost Blood Strike MENA with new payment solutions
Steller Gate Games was formed by Sandsoft and NetEase in March 2024
Industry Enthusiasm
90% of developers plan to launch at least one game in 2025
Metaplay’s The Game Development Renaissance report suggests more than two in three devs are optimistic about the industry this year
What To Expect
Pocket Gamer Connects returns to San Francisco for milestone 50th conference
Celebrate the 50th Pocket Gamer Connects with two days of networking, expert insights, and business opportunities during GDC week.
Africa Is Mobile
Mobile growth drives Africa’s games industry to $1 billion in revenue
Candy Crush and PUBG Mobile lead Africa’s mobile games revenue with $50m and $40m, respectively
F**k It
Gordon Ramsay is in f**king Hay Day
Supercell's latest partnership brings the celebrity chef to the farming title for a limited time
Partnership
Flexion partners with King to market Candy Crush Solitaire on alternative app stores
The game is set to launch globally on Thursday, February 6th 2025 across multiple mobile platforms
New Partnerships
Fusebox snags rights for Bigg Boss and Big Brother interactive fiction games
The two titles are set to launch in 2025
Investment News
Aonic invests $10m in Mega Fortuna as part of $70m acquisition plan
Mega Fortuna is best known for its flagship platform Richie Games
Supercharged Sequel
Habby’s Archero 2 makes $6.6m in first week from player spending
The US has quickly established itself as a key market for Archero 2, spending $1.9 million
Speaker Spotlight
Nefta's Daniel Bowen on embracing new tech and opportunities in advertising
The firm's VP of sales will be speaking at Pocket Gamer Connects London, which takes place on January 20th to 21st
Game Design
Designing games for global audiences and different cultures
Innovecs Games’ Svitlana Rumiantseva shares how stories, art and tech can all be impacted by cultural differences