Company Profile
-
Website
About
Description
Rebranded face of GamesAnalytics, DeltaDNA is focused on delivering granular, down-to-the-second data for developers in the F2P space.
Launched in 2010, deltaDNA (formerly GamesAnalytics) combines extensive games industry heritage and marketing analytics expertise to deliver dedicated technology for gamers by gamers.
As Player Relationship Management specialists they are passionate about Free-2-Play design and maximizing the potential of games by improving the player experience using real-time data.
For the last three years they’ve been working with publishers & developers across North America and Europe. They’ve developed advanced data mining techniques and technology that use big data to understand player behaviors and identify actionable insights to personalize games in order to improve player engagement.
They’re a growing team of data scientists, game designers and software engineers (plus management and marketing types) who get excited about data. Lots of data.
Their CEO & co-founder, Mark Robinson has made it his personal mission to educate the games industry about the power of data, and the CTO & fellow co-founder Chris Wright enjoys building technology that goes beyond dashboards to make good games even more successful.
Company Coverage
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
Mobile developers are becoming more cautious about showing too many ads in game
How do virtual reality's unique challenges affect how developers make and support games?
How do mobile game developers balance their ad and IAP monetization strategies?
Data fiends Newzoo and deltaDNA combine forces to provide strategic mobile insights
2016 in Preview: Game personalisation tools will provide competitive advantage says deltaDNA's Mark Robinson
Is your F2P game ready for the twin peaks of Christmas retention?
Top Stories
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |