Data & Research

67% of Polish gamers play on mobile, compared to 43% on console

Newzoo report surveys the Polish market

67% of Polish gamers play on mobile, compared to 43% on console
Market research firm Newzoo has been investigating the gaming population of Poland.

It's discovered the country is home to more than 11.8 million gamers out of a total population of 38.4 million.

Of those 11.8 million gamers, 67 percent play on their mobiles or tablets, and 59 percent play on social networks such as Facebook, Google+, and local equivalent Nasza Klasza.

Meanwhile, only 43 per cent of Polish gamers play on consoles.

And with 81 per cent of Polish gamers playing on casual websites, they're far and away the most popular way to play in Poland.

Spending power

In terms of spending, though, it's a very different story. Although more Polish gamers play mobile games, MMOs, and social games, it's console gaming that attracts the most spending.



Polish consumer spending on games is expected to come in between $350 and $450 million in 2012, and 25 percent of that sum will be spent on console titles.

MMOs will account for 18 percent of consumer spending – as will boxed PC and Mac games. Downloaded PC and Mac games will attract 12 percent of spending, and mobile games will receive 11 percent.

Show-off

Newzoo also notes that smartphone ownership is seen as a status-symbol in Poland – more so than console ownership. Its survey shows that gamers spend more time playing on their mobiles than on console titles.

However, the high price of console games, combined with downloadable content sales and second-hand trade, means that console spending currently outstrips mobile and social spend combined.

[source: Newzoo]

Staff Writer

PocketGamer.biz's news editor 2012-2013