Market research firm Newzoo has been investigating the gaming population of Poland.
It's discovered the country is home to more than 11.8 million gamers out of a total population of 38.4 million.
Of those 11.8 million gamers, 67 percent play on their mobiles or tablets, and 59 percent play on social networks such as Facebook, Google+, and local equivalent Nasza Klasza.
Meanwhile, only 43 per cent of Polish gamers play on consoles.
And with 81 per cent of Polish gamers playing on casual websites, they're far and away the most popular way to play in Poland.
Spending power
In terms of spending, though, it's a very different story. Although more Polish gamers play mobile games, MMOs, and social games, it's console gaming that attracts the most spending.
Polish consumer spending on games is expected to come in between $350 and $450 million in 2012, and 25 percent of that sum will be spent on console titles.
MMOs will account for 18 percent of consumer spending as will boxed PC and Mac games. Downloaded PC and Mac games will attract 12 percent of spending, and mobile games will receive 11 percent.
Show-off
Newzoo also notes that smartphone ownership is seen as a status-symbol in Poland more so than console ownership. Its survey shows that gamers spend more time playing on their mobiles than on console titles.
However, the high price of console games, combined with downloadable content sales and second-hand trade, means that console spending currently outstrips mobile and social spend combined.
[source: Newzoo]
Top Stories
News
8 hours, 34 minutes ago
Niantic celebrate Earth Day success with 3.4 million players taking part
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |