After spending months or years of your life developing a mobile game, it's natural to think that it'll be appreciated by the world and instantly recognised for its genius.
But time and again, great games launch onto the App Store and spend weeks struggling to break into the Top 10.
Trademob's taken a good hard look at what it takes to achieve a Top 10 rank in the App Store, and the results are surprising.
According to its data, Trademob states that an app "must achieve a high number of downloads within 72 hours" to crack the Top 10 - with the last 24 of those 72 hours being the most significant.
Further, it's estimated that you'd need 80,000 installs to break into the US Top 10. The UK follows next with 26,000 installs, with Germany in third place with 15,000 installs required.
Swings and roundabouts
The good news is that to actually hit the mark, you only need to splash out on half as many installs.
Trademob identifies a "100 percent organic uplift" for game apps, which translates to 1 additional organic install during the first three days of an app's launch.
In other words, for every install you pay for (via app marketing campaigns) in the first three days, you'll actually receive two installs.
In the US, the cost per install (CPI) is $1.40, while in the UK it's closer to $1.20. In Germany, the CPI is 60c.
Thus, if you're interested in cracking the Top 10 with a boosted launch, it will cost you an estimated $56,000 in the US, $31,200 in the UK, or $9,000 in Germany.
Click for full scale image
Data & Research
US Correspondent
Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.
Related Articles
Top Stories
News
10 hours, 4 minutes ago
Square Enix warns of "extraordinary losses" ahead of upcoming financial report
News
12 hours, 52 minutes ago
PocketGamer.biz Podcast - GameFounders' Kadri Harma on unlocking the MENA games market
Feature
Apr 30th, 2024
Hear MORE from the experts - eight MORE fabulous fireside chats from PGC London 2024
Feature
Apr 29th, 2024
King’s Paula Ingvar: a games industry journey from "I’m not worthy!" to Candy Crush Soda’s VP of product
Events
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
WN Conference Istanbul 2024 | Jun 11th | |
DevGAMM Vilnius 2024 | Europe | Jun 14th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 25th, 2024