Data & Research

Are you regularly changing your IAP pricing and taking advantages of international price tiers like the best developers?

Are you regularly changing your IAP pricing and taking advantages of international price tiers like the best developers?

The mobile games industry is a fast-changing beast, and one way of tracking its trends is running a regular survey.

That's what Scientific Revenue is undertaking with its Mobile Game Monetization: IAP Best Practices survey.

It's announced the results from the first survey today, and will look to repeat the process on a quarterly basis.

What we learned

As for the key takeaways from survey #1, they are stark.

The market for pure paid mobile games has declined: less than 16% of developers in the survey now use this model.

Instead most developers are using in-game advertising (70%) and IAPs (90%) to monetize their games.

The sophistication of their IAP economies isn't high, however.

Almost 60% of developers don't offer different IAP to different users (something Scientific Revenue's tech enables), while only 22% vary their IAP pricing - typically special offer bundles - more regularly than on a monthly basis.

Of developers who do offer retailing discounts - as the graph above shows for weekend sales - the results speak for themselves, however.

Almost 60% report either 'good' or 'great' results.

International pricing

It's a similar situation when it comes to whether developers take advantage of the international pricing tiers than Apple and Google have rolled out.

  • A third of developers have the same pricing for the US as China, India etc.
  • But 31% do have local pricing for India, and
  • 25% have local pricing for China.

What's clear then is the best developers are taking full advantage of technical innovation and F2P best practices: an example the majority of developers can learn from. 

You can read the full details of Scientific Revenue's Mobile Game Monetization: IAP Best Practices survey - which also looks at pricing tiers, IAPs to remove ads and other monetisation techniques - from the Scientific Revenue blog.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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