Feature

24 talks on mobile game monetisation, retention and user acquisition from PG Connects London 2017

24 talks on mobile game monetisation, retention and user acquisition from PG Connects London 2017

Did you miss Pocket Gamer Connects London 2017? Well fear not! We have all the sessions available for your viewing pleasure.

We’ve put together a list of the videos from our Monetise, Retain, Acquire track right here, all just a few clicks away.

As with the title of the track, you’ll learn all about the important trends in the user acquisition, retention and monetisation landscape, from top experts across the mobile space.

Covered in this set of videos you’ll find:

  • How to leverage branded video to better monetise your game
  • The growth techniques that all game developers should know about
  • 2017 Advertising Megatrends
  • What comes after the boom and burst in mobile gaming?
  • How to harness the power of playable ads
  • How to maximise your mobile game revenue
  • Design-driven revenue optimisation tips from the developer of Fruit Bump
  • The anonymous data monetisation opportunity
  • Advanced user acquisition strategies for mobile games in 2017
  • How to design mobile game annuities
  • eSports monetisation tips
  • Lessons in mobile games marketing from 2016
  • Audience marketing strategies for your games: Working backward from Amazon customers
  • Waking up the sleeping giants in games
  • Marketing games in the social casino industry
  • Hatch - A new era for monetising premium games
  • Unity Ads on how to double your rewarded video ad revenues
  • How to identify, retain and engage the highest value mobile game users
  • 3 mobile game user acquisition megatrends for 2017
  • App monetisation: Laying out the common publisher concerns
  • Forging successful cross-industry partnerships
  • How much is enough? Planning a marketing budget for mobile games
  • The growing challenges of monetising and retaining players
  • Designing switching barriers to boost player retention

Click the link below to watch the videos.


Click here to view the list »
  • How to leverage branded video to better monetise your game

    In-game rewarded video ads have long proven to be one the most effective, engaging and revenue generating monetization formats, ranking highest in terms of user experience.

    But not just any rewarded video will yield you these phenomenal results. With premium brands acknowledging the potential of gaming as a huge advertising channel, now, more than ever before, you can leverage the strength of the world’s leading branded video ads – to increase game revenue and user LTV!

    However not all games are ready for brand ads… This session will provide you with the tools you need to get your game brand-ready and capitalize from the immense revenue potential of branded video content within your game.


  • The growth techniques that all game developers should know about

    Most game developers are nowhere close to having LTV greater than CPI. In this presentation Megacool Co-Founder Aurora Klaeboe Berg shares different techniques to boost your growth through word-of-mouth effects for your game.

    This session focuses on what you can do from your game and not external resources like PR and user acquisition.


  • 2017 Advertising Megatrends

    Mobvista's Nick Roveta on the key macroeconomic trends in digital advertising, how the industry leaders are consolidating their dominant position, and the threats and opportunity this will create for mobile game publishers in 2017.


  • What comes after the boom and burst in mobile gaming?

    Oscar Clark moderates a panel of industry experts to discuss strategies for building and sustaining an audience for your mobile game.

    Sat on the panel are:

    • Oscar Clark – Unity Technologies (Chair)
    • Robi Gao – Gamecomb
    • Johary Mustapha – Forest Interactive
    • Caglar Eger – Goodgame Studios
    • Paul West – AdColony
    • Ari Last - Appnext

  • How to harness the power of playable ads

    Chartboost's Johan Lofstrom discusses why playable ads should be key in your 2017 user acquisition and monetisation strategy.

    Get best practices on creating and implementing playable ads for your games, and how some of the top game publishers are making the most of this innovative ad format.


  • How to maximise your mobile game revenue

    PlayStack's Harvey Elliott moderates a panel of experts to provide some useful and practical insights on how developers can improve or maximise their monetisation.

    The panel reveals some new and alternative, but most of all effective, ways to improve monetisation of your games - whether through ads, IAPs or both.

    On the panel are:

    • Harvey Elliott – PlayStack
    • Nathan Yadlin – OneAudience
    • Dima Roznouski – Unity Ads
    • Michael Ritter – Maple Media
    • Steve Lindsay – Ixty.io
    • Nick Hatter – Gift Gaming

  • Design-driven revenue optimisation tips from the developer of Fruit Bump

    Majid Khosravi founded Twimler as a one-man developer in 2012, and now boasts 800,000 daily active users for flagship game Fruit Burst.

    Learn how to make a game that’s built to last directly from a successful developer who’s cracked the perfect combination of ads, IAP and analytics.


  • The anonymous data monetisation opportunity

    Tutela's Tom Luke explains the monetisation opportunity that exists for mobile game developers in providing anonymous data to the $6 billion mobile signal testing industry.


  • Advanced user acquisition strategies for mobile games in 2017

    Fiksu's Tom Cummings shares some data-driven techniques for effectively acquiring users for your mobile game.


  • How to design mobile game annuities

    Scientific Revenue's Ted Verani explains how selling a daily login reward can increase conversion, monetisation, retention and user satisfaction.

    This talk gives five rules of thumb to get you started and help you structure an effective annuity monetisation strategy.

    You can find more on annuities in our article here.


  • eSports monetisation tips

    Gumbler's Simon Sunden explains how a competitive eSports elements can increase the profitability of your game.


  • Lessons in mobile games marketing from 2016

    Mobile Growth Fuel's Ross Sheil looks at the biggest mobile marketing trends to emerge in 2016, and what they can teach us about 2017 and beyond.


  • Audience marketing strategies for your games: Working backward from Amazon customers

    Mario Viviani shares Amazon audience profiles, customer behaviour, purchasing trends and insights designed to help you optimise performance of your games by targeting your strategy to specific customer segments.


  • Waking up the sleeping giants in games

    As the gaming landscape continues to get crowded, gamers are downloading more games than ever. With that, D1, D15, D30 retention rates are quickly falling.

    Andrew Birnbryer, SVP of Advertising of AppLift, discusses the state of dormant gamers and what kinds of retargeting techniques will help wake the sleeping giants.


  • Marketing games in the social casino industry

    KamaGames CMO Daniel Kashti discuss strategies and other tips to keep in mind when conducting marketing and user acquisition in the social casino industry.


  • Hatch - A new era for monetising premium games

    Trends in cloud computing, mobile broadband access and consumer behaviour in the subscription economy are changing the way people will play games on mobile.

    Vesa Jutila discusses Hatch’s innovative technology and explains how premium games can have a bright future with mass market monetisation.


  • Unity Ads on how to double your rewarded video ad revenues

    Slava Taraskin at Unity Ads discusses key rules to follow for video ads and how to measure a successful integration.


  • How to identify, retain and engage the highest value mobile game users

    In this session, you’ll learn how you can implement LTV-optimisation strategies that enhance the user experience, increase retention and give the most return on ad spend.


  • 3 mobile game user acquisition megatrends for 2017

    Heracles Partner Eric Seufert presents three trends in the user acquisition space that you may want to make note of.


  • App monetisation: Laying out the common publisher concerns

    Does advertising cause decreased engagement within your app and lead to user churn? Is there IAP cannibalisation when you introduce rewarded ad formats? Is it risky to lose users to other games/apps?

    Find out in this talk.


  • Forging successful cross-industry partnerships

    Eden Games Head of Business Development Kristan Rivers the partnerships it negotiated with other industries for its game Gear.Club.


  • How much is enough? Planning a marketing budget for mobile games

    Pollen VC's Denis Terpanov outlines how to sustain user and revenue growth with a minimal initial marketing budget; how to use your game’s player life-time value to predict how much you’ll recoup from each marketing push; and how you can stabilise your cash flow to grow quickly and steadily, without losing control of your business.


  • The growing challenges of monetising and retaining players

    Bob Heubel of Immersion discusses the growing challenge many developers face retaining and monetizing their players, and how they can leverage new and emerging technologies to create immersive experiences for mobile gamers like they’ve never experienced before.


  • Designing switching barriers to boost player retention

    This talk focuses on how to achieve long-term success by increasing player retention and reducing churn in mobile games.


  • Discover more at Pocket Gamer Connects in person

    Whew, that was a lot of sessions!

    Still yearning to learn more about monetisation, retention and user acquisition? Well, as well as these videos and constant coverage on the PocketGamer.biz site of course, we're bringing Pocket Gamer Connects to plenty more cities around the world!

    On June 27th to 28th 2017, we'll be holding Pocket Gamer Connects San Francisco!

    Bit too far for you? Well, on September 19th to 20th 2017 we'll be hosting Pocket Gamer Connects Helsinki.

    Can't make either of those? Well you're in luck, we'll be bringing back Pocket Gamer Connects London in 2018 on January 22nd to 23rd.

    We hope you enjoyed the videos, more of which you can find on the PocketGamer.biz YouTube channel.

    We look forward to seeing you at future events!


Editor

Craig Chapple is Editor of PocketGamer.biz. He has previously held roles as Deputy Editor at Develop and Online Editor at Nintendo of Europe.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.