Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
The 99c iOS gamer is a myth: Consumers will pay more for quality, insists Telltale Games
Can games priced at above the 99c mark still be a hit on an App Store flooded with free releases? According to Telltale Games the studio behind the $4.99 The Walking Dead there's no debate.
As long as the game in question is of good quality, claims SVP of publishing Steve Allison, then consumers are willing to part with their cash.
"The idea of a 99c gamer on iOS is more myth than fact, it's the quality and depth of each product that will drive the right price for consumers," Allison told us.
"This is the right price for our game and it has not impeded our ability to get people interested in buying it."
Games We Like: The Pickford Brothers talk touch controls
In the second of their regular columns, The Pickford Brothers used their Games We Like spot to talk designing for touch-based controls.
"Touch-based control for games is a fairly new field," opened Ste Pickford.
"There aren't established standards yet, and there are almost certainly great ideas that haven't yet been invented. But fundamentally, a good touch-based control scheme should feed into the game design itself, influencing the features and the structure of the game itself."
Opinion: Don't write off 'morally bankrupt' Zynga just yet
Somewhat stickier times at Zynga have resulted in knives being drawn.
Commentators who wouldn't count themselves fans of the firm have been quick to question whether Zynga's stellar rise to the stop of the social gaming scene will be followed by an even speedier demise.
One man who is not convinced that Zynga's apparently unpopularity is causing worry at the firm, however, is Pocket Gamer editor in chief Kristan Reed.
"Maybe it simply doesn't care," opened Reed.
"Alternatively, it could take a leaf out of EA's book. It wasn't that long ago that the entire gaming world despised its aggressive, acquisitive, win-at-all-costs mentality.
"But it learned the hard way, and began to slowly change its ways. A friendlier face emerged from the corporate cloud, and home-grown originality, a dedication to quality and creativity was brought to the fore."
GetJar's Gold virtual currency program tops 10 million users
GetJar's virtual currency platform for Android continues to go from strength to strength, with its userbase topping 10 million just five months after launch.
Little wonder, really, considering the likes of Zynga and Halfbrick are both on board.
"It is increasingly difficult for users to pay for content given the limited payment options available in many countries," said chairman Ilja Laurs.
"That's why GetJar Gold works so well, it invites advertisers to participate as a third party and it rewards consumers for downloading the apps and pays developers who make them."
GREE's Japanese games failing to gain ground in the US
Though GREE's efforts to amass a library of western-focused titles for its games platform have been well documented, the firm also hoped its Japanese line-up would also enjoy success abroad.
Numbers analysed by gaming consultant Dr. Serkan Toto, however, suggests said Asian flavoured releases just aren't taking off in the US.
"I think with three of five made-in-Japan games not even making it into the top 1,000 in the American App Store, GREE's numbers so far speak for themselves," explained Toto.
"So how do things look at this point? In one word: bad."
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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