Interview

TapSense VP Gregory Kennedy on the new eBook that helps with mobile publishing

TapSense VP Gregory Kennedy on the new eBook that helps with mobile publishing

When it comes to mobile publishing it's easy to be overwhelmed by the huge amount of advice that's available in websites, books, and seminars.

That's why TapSense has created a new eBook titled 'A Complete Guide to Mobile Publishing for 2014,' which as the title suggests looks to help publishers new and old.

Covering several aspects of mobile publishing, the guide includes information on how to get the most out of mobile ads, monetisation trends, brand advertisers, ad networks, and much more.

Gregory Kennedy, the vice president of marketing at TapSense, told us exactly what the guide offers publishers that nothing else can.

Pocket Gamer: How do you think this eBook helps more than other guides regarding Mobile publishing?

Gregory Kennedy: We cover the most current topics regarding publisher monetisation such as RTB (real-time bidding), programmatic selling and native advertising. With native ads, the CPMs can be as high video ads.

Our aim with this eBook is to educate game developers and publishers about the benefits of these new technologies, which are significant.

Do you feel as if the eBook approaches publishing in a new or unique way - and if so how?

We know that publishers want information that they can use to improve monetisation right away. Our eBook focuses on actionable strategies and tactics.

What advice do you think most developers would find surprising in the book?

Programmatic selling for mobile is still very new. I think publishers will be surprised to learn how far it's come. In the past, RTB exchanges had a reputation for driving CPMs down, which is not good for publishers.

Gregory Kennedy

But now, with the private marketplace model, publishers can hand pick the buyers they want to work with, set floors and get a great price for their impressions.

What do you think are the key reasons mobile game developers should pay attention to this eBook?

In general, all mobile app game developers need to improve their knowledge and understanding of how to monetise with advertising.

The paid app download business model is essentially over. In app purchases, while scalable, can have limited appeal.

Monetisation through advertising is the best way to boost revenues for an at scale app. With all the new RTB technology, the investment required for the publishers is small, but the payoff can be big.

Do you think there are any areas of the eBook that could go more in-depth, potentially with further volumes?

Yes, we're planning another edition for the third quarter of this year.

We will cover data and targeting in more depth. Publishers have lots of data that they can use to improve advertising monetisation and even sell to third parties as an additional revenue stream.

Have you had any feedback from developers on the eBook yet, and if so what has the reaction been like?

Not yet. We are launching it exclusively through Pocket Gamer. We've created a few eBooks in the past for marketers and response was strong. One edition was featured on Forbes.

Do you have any other eBooks similar to this planned - and if so what would they cover?

Yes. We're working on a lot more content. Stay tuned.

You can find out more about iLogos' services via its website.

Generous people who've shared their wisdom with Pocket Gamer

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