App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,542,456

Total Inactive Apps (no longer available for download): 216,687

Total Apps Seen in US App Store: 1,759,143

Number of Active Publishers in the US App Store: 376,569

Count of application submissionsDetails

This Month (Apps): 27,261 ( 1,010 / day )

This Month (Games): 9,730 ( 360 / day )

This Month (Total): 36,991 ( 1,370 / day )

Application price distributionDetails

Current Average App Price: $1.35

Current Average Game Price: $0.65

Current Average Overall Price: $1.20

Application Category DistributionDetails

Most Popular Categories

  1. Games (329,358 active)
  2. Business (155,939 active)
  3. Education (154,002 active)
  4. Lifestyle (127,999 active)
  5. Entertainment (104,776 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,542,456

Total Inactive Apps (no longer available for download): 216,687

Total Apps Seen in US App Store: 1,759,143

Number of Active Publishers in the US App Store: 376,569

Count of Active Applications By Month
Month # Apps # Games # Total
2015-02 1,213,098 329,358 1,542,456
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-02 27,261 9,730 36,991 1,370
2015-01 35,658 12,031 47,689 1,703
2014-12 30,873 13,001 43,874 1,567
2014-11 35,208 12,456 47,664 1,702
2014-10 32,864 11,379 44,243 1,580
2014-09 26,847 10,382 37,229 1,330
2014-08 32,763 13,147 45,910 1,640
2014-07 35,231 12,589 47,820 1,708
2014-06 32,998 11,751 44,749 1,598
2014-05 34,340 12,460 46,800 1,671
2014-04 34,130 13,117 47,247 1,687
2014-03 30,686 13,103 43,789 1,564
2014-02 24,262 7,791 32,053 1,145
2014-01 30,780 7,289 38,069 1,360
2013-12 27,744 9,104 36,848 1,316
2013-11 30,144 8,722 38,866 1,388
2013-10 29,485 7,635 37,120 1,326
2013-09 26,326 6,639 32,965 1,177
2013-08 23,532 6,642 30,174 1,078
2013-07 26,032 6,607 32,639 1,166
2013-06 23,304 5,323 28,627 1,022
2013-05 25,733 5,904 31,637 1,130
2013-04 25,132 5,896 31,028 1,108
2013-03 23,480 5,433 28,913 1,033
2013-02 21,499 4,616 26,115 933
2013-01 23,388 4,906 28,294 1,011
2012-12 21,702 5,783 27,485 982
2012-11 26,538 5,539 32,077 1,146
2012-10 19,974 4,133 24,107 861
2012-09 20,939 4,451 25,390 907
2012-08 18,899 4,153 23,052 823
2012-07 14,248 3,177 17,425 622
2012-06 17,462 3,697 21,159 756
2012-05 19,966 4,161 24,127 862
2012-04 18,518 3,976 22,494 803
2012-03 18,829 3,900 22,729 812
2012-02 16,101 3,496 19,597 700
2012-01 16,106 3,395 19,501 696
2011-12 16,796 4,602 21,398 764
2011-11 15,404 3,240 18,644 666
2011-10 14,826 3,310 18,136 648
2011-09 14,669 3,186 17,855 638
2011-08 14,013 3,095 17,108 611
2011-07 11,611 2,707 14,318 511
2011-06 12,770 2,769 15,539 555
2011-05 12,646 2,468 15,114 540
2011-04 12,914 2,662 15,576 556
2011-03 15,487 3,256 18,743 669
2011-02 14,577 3,049 17,626 630
2011-01 15,032 2,820 17,852 638
2010-12 20,285 4,025 24,310 868
2010-11 14,168 2,252 16,420 586
2010-10 15,969 2,489 18,458 659
2010-09 13,045 1,922 14,967 535
2010-08 14,774 2,324 17,098 611
2010-07 14,297 2,095 16,392 585
2010-06 13,490 2,126 15,616 558
2010-05 12,335 1,762 14,097 503
2010-04 13,295 2,612 15,907 568
2010-03 13,253 1,800 15,053 538
2010-02 11,737 1,851 13,588 485
2010-01 11,467 1,520 12,987 464
2009-12 14,069 2,307 16,376 585
2009-11 6,929 1,431 8,360 299
2009-10 6,283 1,380 7,663 274
2009-09 6,666 1,419 8,085 289
2009-08 5,765 1,208 6,973 249
2009-07 5,245 1,005 6,250 223
2009-06 4,879 978 5,857 209
2009-05 3,811 920 4,731 169
2009-04 3,895 943 4,838 173
2009-03 3,502 783 4,285 153
2009-02 3,197 719 3,916 140
2009-01 2,380 571 2,951 105
2008-12 1,921 542 2,463 88
2008-11 1,527 446 1,973 70
2008-10 1,403 414 1,817 65
2008-09 968 319 1,287 46
2008-08 745 243 988 35
2008-07 743 257 1,000 36
Unknown 0 1 1 -
Total 1,391,770 367,342 1,759,112 731

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 861,581 228,687 1,090,268 70.68%
0.99 148,476 58,645 207,121 13.43%
1.99 70,598 18,603 89,201 5.78%
2.99 41,080 14,051 55,131 3.57%
3.99 19,931 2,124 22,055 1.43%
4.99 24,929 3,755 28,684 1.86%
5.99 6,565 421 6,986 0.45%
6.99 4,061 754 4,815 0.31%
7.99 2,964 143 3,107 0.20%
8.99 2,103 84 2,187 0.14%
9.99 11,239 1,271 12,510 0.81%
10.99 1,040 122 1,162 0.08%
11.99 944 45 989 0.06%
12.99 935 14 949 0.06%
13.99 464 30 494 0.03%
14.99 2,146 101 2,247 0.15%
15.99 334 14 348 0.02%
16.99 522 31 553 0.04%
17.99 268 15 283 0.02%
18.99 370 5 375 0.02%
19.99 3,631 163 3,794 0.25%
20.99 117 7 124 0.01%
21.99 224 29 253 0.02%
22.99 146 9 155 0.01%
23.99 144 2 146 0.01%
24.99 1,028 30 1,058 0.07%
25.99 178 1 179 0.01%
26.99 64 2 66 0.00%
27.99 221 7 228 0.01%
28.99 131 17 148 0.01%
29.99 1,626 44 1,670 0.11%
30.99 67 2 69 0.00%
31.99 36 1 37 0.00%
32.99 45 2 47 0.00%
33.99 119 1 120 0.01%
34.99 257 5 262 0.02%
35.99 76 3 79 0.01%
36.99 36 2 38 0.00%
37.99 101 1 102 0.01%
38.99 59 1 60 0.00%
39.99 552 28 580 0.04%
40.99 18 1 19 0.00%
41.99 24 1 25 0.00%
42.99 36 1 37 0.00%
43.99 17 1 18 0.00%
44.99 138 4 142 0.01%
45.99 18 1 19 0.00%
46.99 21 1 22 0.00%
47.99 29 1 30 0.00%
48.99 71 2 73 0.00%
49.99 778 13 791 0.05%
54.99 126 3 129 0.01%
59.99 228 11 239 0.02%
64.99 130 1 131 0.01%
69.99 134 1 135 0.01%
74.99 96 1 97 0.01%
79.99 174 2 176 0.01%
84.99 26 3 29 0.00%
89.99 82 2 84 0.01%
94.99 46 1 47 0.00%
99.99 512 18 530 0.03%
109.99 26 1 27 0.00%
119.99 75 1 76 0.00%
124.99 7 0 7 0.00%
129.99 42 1 43 0.00%
139.99 38 1 39 0.00%
149.99 121 1 122 0.01%
159.99 36 1 37 0.00%
169.99 23 1 24 0.00%
174.99 8 1 9 0.00%
179.99 42 1 43 0.00%
189.99 16 1 17 0.00%
199.99 123 8 131 0.01%
209.99 6 1 7 0.00%
219.99 28 1 29 0.00%
229.99 6 1 7 0.00%
239.99 4 1 5 0.00%
249.99 46 1 47 0.00%
299.99 93 4 97 0.01%
349.99 33 3 36 0.00%
399.99 38 0 38 0.00%
449.99 19 0 19 0.00%
499.99 45 0 45 0.00%
599.99 15 0 15 0.00%
699.99 9 0 9 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 73 3 76 0.00%
Total # apps: 1,213,098 329,374 1,542,472  
Total cost to buy all apps: $1,639,229.83 $214,973.13 $1,854,202.96  
Average App Price $1.35 $0.65 $1.20  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 329,358 21.35%
Business 155,939 10.11%
Education 154,002 9.98%
Lifestyle 127,999 8.30%
Entertainment 104,776 6.79%
Utilities 78,723 5.10%
Travel 69,835 4.53%
Book 60,516 3.92%
Music 47,966 3.11%
Productivity 43,444 2.82%
Health & Fitness 42,546 2.76%
Sports 40,834 2.65%
Photo & Video 38,354 2.49%
Reference 37,177 2.41%
Finance 36,825 2.39%
News 36,628 2.37%
Food & Drink 36,236 2.35%
Medical 31,847 2.06%
Social Networking 30,445 1.97%
Navigation 18,525 1.20%
Catalogs 11,010 0.71%
Weather 5,468 0.35%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,542,447  
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