App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 2,588,582

Total Inactive Apps (no longer available for download): 215,011

Total Apps Seen in US App Store: 2,803,593

Number of Active Publishers in the US App Store: 582,004

Count of application submissionsDetails

This Month (Apps): 37,355 ( 1,384 / day )

This Month (Games): 20,474 ( 758 / day )

This Month (Total): 57,829 ( 2,142 / day )

Application price distributionDetails

Current Average App Price: $1.08

Current Average Game Price: $0.54

Current Average Overall Price: $0.95

Application Category DistributionDetails

Most Popular Categories

  1. Games (625,393 active)
  2. Business (261,742 active)
  3. Education (230,182 active)
  4. Lifestyle (223,402 active)
  5. Entertainment (163,949 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 2,588,582

Total Inactive Apps (no longer available for download): 215,011

Total Apps Seen in US App Store: 2,803,593

Number of Active Publishers in the US App Store: 582,004

Count of Active Applications By Month
Month # Apps # Games # Total
2016-07 1,963,176 625,406 2,588,582
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2016-07 37,355 20,474 57,829 2,142
2016-06 56,316 26,982 83,298 2,687
2016-05 52,867 25,246 78,113 2,520
2016-04 53,073 22,636 75,709 2,442
2016-03 49,756 20,117 69,873 2,254
2016-02 41,418 16,130 57,548 1,856
2016-01 51,137 19,262 70,399 2,271
2015-12 41,506 17,469 58,975 1,902
2015-11 43,017 14,511 57,528 1,856
2015-10 40,466 13,978 54,444 1,756
2015-09 36,884 12,964 49,848 1,608
2015-08 39,866 15,038 54,904 1,771
2015-07 43,474 15,299 58,773 1,896
2015-06 39,807 13,520 53,327 1,720
2015-05 43,462 14,982 58,444 1,885
2015-04 32,300 11,325 43,625 1,407
2015-03 35,240 12,295 47,535 1,533
2015-02 32,051 11,351 43,402 1,400
2015-01 35,742 12,100 47,842 1,543
2014-12 31,339 13,156 44,495 1,435
2014-11 35,595 12,586 48,181 1,554
2014-10 32,973 11,419 44,392 1,432
2014-09 26,860 10,409 37,269 1,202
2014-08 32,812 13,151 45,963 1,483
2014-07 35,262 12,612 47,874 1,544
2014-06 33,057 11,759 44,816 1,446
2014-05 34,368 12,476 46,844 1,511
2014-04 34,187 13,123 47,310 1,526
2014-03 30,763 13,121 43,884 1,416
2014-02 24,292 7,819 32,111 1,036
2014-01 30,856 7,299 38,155 1,231
2013-12 27,829 9,133 36,962 1,192
2013-11 30,233 8,753 38,986 1,258
2013-10 29,575 7,663 37,238 1,201
2013-09 26,429 6,654 33,083 1,067
2013-08 23,624 6,661 30,285 977
2013-07 26,145 6,648 32,793 1,058
2013-06 23,422 5,348 28,770 928
2013-05 25,905 5,936 31,841 1,027
2013-04 25,291 5,940 31,231 1,007
2013-03 23,679 5,457 29,136 940
2013-02 21,638 4,636 26,274 848
2013-01 23,546 4,937 28,483 919
2012-12 21,826 5,849 27,675 893
2012-11 26,688 5,570 32,258 1,041
2012-10 20,069 4,155 24,224 781
2012-09 21,063 4,481 25,544 824
2012-08 19,012 4,183 23,195 748
2012-07 14,345 3,194 17,539 566
2012-06 17,582 3,737 21,319 688
2012-05 20,119 4,203 24,322 785
2012-04 18,634 4,031 22,665 731
2012-03 18,991 3,947 22,938 740
2012-02 16,226 3,529 19,755 637
2012-01 16,220 3,423 19,643 634
2011-12 16,933 4,653 21,586 696
2011-11 15,519 3,273 18,792 606
2011-10 14,949 3,346 18,295 590
2011-09 14,788 3,221 18,009 581
2011-08 14,172 3,136 17,308 558
2011-07 11,752 2,732 14,484 467
2011-06 12,921 2,802 15,723 507
2011-05 12,788 2,503 15,291 493
2011-04 13,061 2,710 15,771 509
2011-03 15,561 3,284 18,845 608
2011-02 14,605 3,060 17,665 570
2011-01 15,050 2,832 17,882 577
2010-12 20,307 4,034 24,341 785
2010-11 14,167 2,257 16,424 530
2010-10 15,987 2,492 18,479 596
2010-09 13,056 1,924 14,980 483
2010-08 14,792 2,327 17,119 552
2010-07 14,309 2,099 16,408 529
2010-06 13,505 2,131 15,636 504
2010-05 12,353 1,759 14,112 455
2010-04 13,306 2,614 15,920 514
2010-03 13,267 1,801 15,068 486
2010-02 11,744 1,852 13,596 439
2010-01 11,491 1,523 13,014 420
2009-12 14,085 2,307 16,392 529
2009-11 6,935 1,432 8,367 270
2009-10 6,290 1,385 7,675 248
2009-09 6,672 1,423 8,095 261
2009-08 5,770 1,216 6,986 225
2009-07 5,253 1,005 6,258 202
2009-06 4,886 980 5,866 189
2009-05 3,820 923 4,743 153
2009-04 3,899 946 4,845 156
2009-03 3,506 789 4,295 139
2009-02 3,199 726 3,925 127
2009-01 2,384 571 2,955 95
2008-12 1,924 545 2,469 80
2008-11 1,530 446 1,976 64
2008-10 1,406 416 1,822 59
2008-09 970 320 1,290 42
2008-08 747 242 989 32
2008-07 743 258 1,001 32
Unknown 0 1 1 -
Total 2,140,594 662,973 2,803,567 959

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,524,718 491,885 2,016,603 77.90%
0.99 175,460 73,245 248,705 9.61%
1.99 87,774 25,213 112,987 4.36%
2.99 56,681 19,492 76,173 2.94%
3.99 24,828 3,136 27,964 1.08%
4.99 32,964 5,847 38,811 1.50%
5.99 7,547 538 8,085 0.31%
6.99 5,096 969 6,065 0.23%
7.99 4,385 220 4,605 0.18%
8.99 2,847 153 3,000 0.12%
9.99 16,454 2,877 19,331 0.75%
10.99 1,098 150 1,248 0.05%
11.99 1,066 107 1,173 0.05%
12.99 1,334 54 1,388 0.05%
13.99 622 47 669 0.03%
14.99 2,706 183 2,889 0.11%
15.99 468 24 492 0.02%
16.99 519 19 538 0.02%
17.99 305 28 333 0.01%
18.99 384 6 390 0.02%
19.99 4,683 252 4,935 0.19%
20.99 159 13 172 0.01%
21.99 264 4 268 0.01%
22.99 180 6 186 0.01%
23.99 187 7 194 0.01%
24.99 1,258 43 1,301 0.05%
25.99 220 3 223 0.01%
26.99 113 3 116 0.00%
27.99 214 6 220 0.01%
28.99 139 16 155 0.01%
29.99 1,974 75 2,049 0.08%
30.99 86 6 92 0.00%
31.99 69 1 70 0.00%
32.99 91 3 94 0.00%
33.99 106 3 109 0.00%
34.99 282 8 290 0.01%
35.99 92 4 96 0.00%
36.99 50 3 53 0.00%
37.99 114 3 117 0.00%
38.99 71 1 72 0.00%
39.99 810 52 862 0.03%
40.99 54 1 55 0.00%
41.99 55 1 56 0.00%
42.99 50 2 52 0.00%
43.99 32 21 53 0.00%
44.99 169 1 170 0.01%
45.99 21 2 23 0.00%
46.99 26 7 33 0.00%
47.99 37 3 40 0.00%
48.99 70 1 71 0.00%
49.99 1,031 490 1,521 0.06%
54.99 147 3 150 0.01%
59.99 293 5 298 0.01%
64.99 161 5 166 0.01%
69.99 211 8 219 0.01%
74.99 117 2 119 0.00%
79.99 210 4 214 0.01%
84.99 29 2 31 0.00%
89.99 107 6 113 0.00%
94.99 62 4 66 0.00%
99.99 620 84 704 0.03%
109.99 39 1 40 0.00%
119.99 79 3 82 0.00%
124.99 23 1 24 0.00%
129.99 54 1 55 0.00%
139.99 36 2 38 0.00%
149.99 158 4 162 0.01%
159.99 41 1 42 0.00%
169.99 32 1 33 0.00%
174.99 5 1 6 0.00%
179.99 44 1 45 0.00%
189.99 22 1 23 0.00%
199.99 166 18 184 0.01%
209.99 10 1 11 0.00%
219.99 25 1 26 0.00%
229.99 11 1 12 0.00%
239.99 16 1 17 0.00%
249.99 64 1 65 0.00%
299.99 98 6 104 0.00%
349.99 42 3 45 0.00%
399.99 53 1 54 0.00%
449.99 24 0 24 0.00%
499.99 65 0 65 0.00%
599.99 20 0 20 0.00%
699.99 13 0 13 0.00%
799.99 14 0 14 0.00%
899.99 3 0 3 0.00%
999.99 101 6 107 0.00%
Total # apps: 1,963,178 625,413 2,588,591  
Total cost to buy all apps: $2,110,756.40 $339,924.72 $2,450,681.12  
Average App Price $1.08 $0.54 $0.95  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 625,393 24.16%
Business 261,742 10.11%
Education 230,182 8.89%
Lifestyle 223,402 8.63%
Entertainment 163,949 6.33%
Utilities 128,382 4.96%
Travel 104,138 4.02%
Book 77,984 3.01%
Health & Fitness 76,746 2.96%
Food & Drink 73,410 2.84%
Music 70,143 2.71%
Productivity 69,988 2.70%
Sports 60,090 2.32%
Reference 58,511 2.26%
Photo & Video 58,124 2.25%
Finance 57,863 2.24%
News 55,111 2.13%
Social Networking 54,334 2.10%
Medical 50,422 1.95%
Navigation 30,284 1.17%
Shopping 23,542 0.91%
Catalogs 19,738 0.76%
Weather 7,661 0.30%
Graphics & Design 1,840 0.07%
Developer Tools 1,613 0.06%
Photography 1,493 0.06%
Video 1,470 0.06%
Magazines & Newspapers 957 0.04%
Newsstand 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Comedy 1 0.00%
Total 2,588,517  
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