App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,251,727

Total Inactive Apps (no longer available for download): 225,657

Total Apps Seen in US App Store: 1,477,384

Number of Active Publishers in the US App Store: 311,571

Count of application submissionsDetails

This Month (Apps): 21,099 ( 917 / day )

This Month (Games): 8,772 ( 381 / day )

This Month (Total): 29,871 ( 1,299 / day )

Application price distributionDetails

Current Average App Price: $1.50

Current Average Game Price: $0.72

Current Average Overall Price: $1.34

Application Category DistributionDetails

Most Popular Categories

  1. Games (252,567 active)
  2. Education (129,785 active)
  3. Business (116,799 active)
  4. Lifestyle (100,051 active)
  5. Entertainment (89,913 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,251,727

Total Inactive Apps (no longer available for download): 225,657

Total Apps Seen in US App Store: 1,477,384

Number of Active Publishers in the US App Store: 311,571

Count of Active Applications By Month
Month # Apps # Games # Total
2014-08 999,160 252,567 1,251,727
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-08 21,099 8,772 29,871 1,299
2014-07 34,732 12,511 47,243 1,524
2014-06 33,131 11,764 44,895 1,448
2014-05 34,234 12,436 46,670 1,505
2014-04 34,029 13,088 47,117 1,520
2014-03 30,617 13,085 43,702 1,410
2014-02 24,175 7,769 31,944 1,030
2014-01 30,691 7,263 37,954 1,224
2013-12 27,590 9,031 36,621 1,181
2013-11 30,009 8,684 38,693 1,248
2013-10 29,330 7,591 36,921 1,191
2013-09 26,182 6,615 32,797 1,058
2013-08 23,433 6,608 30,041 969
2013-07 25,914 6,571 32,485 1,048
2013-06 23,195 5,299 28,494 919
2013-05 25,519 5,864 31,383 1,012
2013-04 24,922 5,851 30,773 993
2013-03 23,287 5,377 28,664 925
2013-02 21,342 4,587 25,929 836
2013-01 23,215 4,867 28,082 906
2012-12 21,508 5,736 27,244 879
2012-11 26,305 5,499 31,804 1,026
2012-10 19,833 4,110 23,943 772
2012-09 20,772 4,429 25,201 813
2012-08 18,750 4,118 22,868 738
2012-07 14,143 3,159 17,302 558
2012-06 17,313 3,661 20,974 677
2012-05 19,760 4,116 23,876 770
2012-04 18,307 3,927 22,234 717
2012-03 18,633 3,868 22,501 726
2012-02 15,941 3,471 19,412 626
2012-01 15,928 3,352 19,280 622
2011-12 16,600 4,548 21,148 682
2011-11 15,221 3,210 18,431 595
2011-10 14,680 3,273 17,953 579
2011-09 14,507 3,156 17,663 570
2011-08 13,823 3,054 16,877 544
2011-07 11,457 2,678 14,135 456
2011-06 12,621 2,742 15,363 496
2011-05 12,472 2,438 14,910 481
2011-04 12,751 2,624 15,375 496
2011-03 15,413 3,244 18,657 602
2011-02 14,568 3,043 17,611 568
2011-01 15,018 2,819 17,837 575
2010-12 20,270 4,024 24,294 784
2010-11 14,160 2,250 16,410 529
2010-10 15,959 2,485 18,444 595
2010-09 13,037 1,917 14,954 482
2010-08 14,762 2,321 17,083 551
2010-07 14,283 2,095 16,378 528
2010-06 13,481 2,126 15,607 503
2010-05 12,335 1,758 14,093 455
2010-04 13,284 2,607 15,891 513
2010-03 13,245 1,799 15,044 485
2010-02 11,733 1,851 13,584 438
2010-01 11,464 1,518 12,982 419
2009-12 14,059 2,306 16,365 528
2009-11 6,924 1,430 8,354 269
2009-10 6,281 1,380 7,661 247
2009-09 6,656 1,421 8,077 261
2009-08 5,764 1,205 6,969 225
2009-07 5,225 1,006 6,231 201
2009-06 4,876 976 5,852 189
2009-05 3,802 916 4,718 152
2009-04 3,891 940 4,831 156
2009-03 3,494 781 4,275 138
2009-02 3,194 719 3,913 126
2009-01 2,378 570 2,948 95
2008-12 1,921 542 2,463 79
2008-11 1,523 446 1,969 64
2008-10 1,402 414 1,816 59
2008-09 965 319 1,284 41
2008-08 742 242 984 32
2008-07 740 256 996 32
Unknown 0 1 1 -
Total 1,184,820 292,529 1,477,349 665

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 676,191 166,388 842,579 67.31%
0.99 136,455 51,656 188,111 15.03%
1.99 64,905 16,386 81,291 6.49%
2.99 37,360 9,831 47,191 3.77%
3.99 17,900 1,879 19,779 1.58%
4.99 23,172 3,257 26,429 2.11%
5.99 5,991 361 6,352 0.51%
6.99 3,687 854 4,541 0.36%
7.99 2,787 134 2,921 0.23%
8.99 2,050 77 2,127 0.17%
9.99 10,460 991 11,451 0.91%
10.99 1,044 117 1,161 0.09%
11.99 875 42 917 0.07%
12.99 873 11 884 0.07%
13.99 462 27 489 0.04%
14.99 1,975 102 2,077 0.17%
15.99 300 13 313 0.03%
16.99 500 23 523 0.04%
17.99 229 13 242 0.02%
18.99 366 5 371 0.03%
19.99 3,381 161 3,542 0.28%
20.99 101 6 107 0.01%
21.99 216 26 242 0.02%
22.99 109 7 116 0.01%
23.99 131 1 132 0.01%
24.99 945 31 976 0.08%
25.99 172 0 172 0.01%
26.99 51 1 52 0.00%
27.99 212 6 218 0.02%
28.99 120 15 135 0.01%
29.99 1,492 27 1,519 0.12%
30.99 69 1 70 0.01%
31.99 31 1 32 0.00%
32.99 43 2 45 0.00%
33.99 162 1 163 0.01%
34.99 232 4 236 0.02%
35.99 59 3 62 0.00%
36.99 32 2 34 0.00%
37.99 98 1 99 0.01%
38.99 53 1 54 0.00%
39.99 519 26 545 0.04%
40.99 19 1 20 0.00%
41.99 23 2 25 0.00%
42.99 31 0 31 0.00%
43.99 16 0 16 0.00%
44.99 132 3 135 0.01%
45.99 18 1 19 0.00%
46.99 34 1 35 0.00%
47.99 23 1 24 0.00%
48.99 63 1 64 0.01%
49.99 720 13 733 0.06%
54.99 118 5 123 0.01%
59.99 203 3 206 0.02%
64.99 128 2 130 0.01%
69.99 105 1 106 0.01%
74.99 91 1 92 0.01%
79.99 160 1 161 0.01%
84.99 27 3 30 0.00%
89.99 84 1 85 0.01%
94.99 24 1 25 0.00%
99.99 428 18 446 0.04%
109.99 22 0 22 0.00%
119.99 75 1 76 0.01%
124.99 16 0 16 0.00%
129.99 37 1 38 0.00%
139.99 34 1 35 0.00%
149.99 102 1 103 0.01%
159.99 47 1 48 0.00%
169.99 23 0 23 0.00%
174.99 4 1 5 0.00%
179.99 27 1 28 0.00%
189.99 16 1 17 0.00%
199.99 107 8 115 0.01%
209.99 7 0 7 0.00%
219.99 24 1 25 0.00%
229.99 7 0 7 0.00%
239.99 3 0 3 0.00%
249.99 43 0 43 0.00%
299.99 80 6 86 0.01%
349.99 44 9 53 0.00%
399.99 36 0 36 0.00%
449.99 18 0 18 0.00%
499.99 35 0 35 0.00%
599.99 16 0 16 0.00%
699.99 7 0 7 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 59 1 60 0.00%
Total # apps: 999,160 252,582 1,251,742  
Total cost to buy all apps: $1,500,498.31 $182,534.06 $1,683,032.37  
Average App Price $1.50 $0.72 $1.34  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 252,567 20.18%
Education 129,785 10.37%
Business 116,799 9.33%
Lifestyle 100,051 7.99%
Entertainment 89,913 7.18%
Utilities 65,779 5.26%
Travel 60,651 4.85%
Book 54,755 4.37%
Music 40,916 3.27%
Productivity 36,050 2.88%
Sports 34,246 2.74%
Health & Fitness 34,167 2.73%
Reference 32,410 2.59%
Photo & Video 32,123 2.57%
News 30,577 2.44%
Finance 30,459 2.43%
Food & Drink 27,042 2.16%
Medical 26,546 2.12%
Social Networking 23,615 1.89%
Navigation 16,073 1.28%
Catalogs 8,639 0.69%
Weather 4,749 0.38%
Graphics & Design 1,037 0.08%
Developer Tools 962 0.08%
Video 940 0.08%
Photography 866 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,251,719  
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