App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,809,631

Total Inactive Apps (no longer available for download): 218,449

Total Apps Seen in US App Store: 2,028,080

Number of Active Publishers in the US App Store: 436,436

Count of application submissionsDetails

This Month (Apps): 1,009 ( 202 / day )

This Month (Games): 685 ( 137 / day )

This Month (Total): 1,694 ( 339 / day )

Application price distributionDetails

Current Average App Price: $1.23

Current Average Game Price: $0.62

Current Average Overall Price: $1.09

Application Category DistributionDetails

Most Popular Categories

  1. Games (398,489 active)
  2. Business (188,136 active)
  3. Education (174,688 active)
  4. Lifestyle (158,296 active)
  5. Entertainment (118,898 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,809,631

Total Inactive Apps (no longer available for download): 218,449

Total Apps Seen in US App Store: 2,028,080

Number of Active Publishers in the US App Store: 436,436

Count of Active Applications By Month
Month # Apps # Games # Total
2015-08 1,411,142 398,489 1,809,631
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-08 1,009 685 1,694 339
2015-07 42,955 15,105 58,060 1,873
2015-06 39,373 13,361 52,734 1,701
2015-05 42,986 14,840 57,826 1,865
2015-04 31,949 11,226 43,175 1,393
2015-03 34,789 12,205 46,994 1,516
2015-02 31,735 11,271 43,006 1,387
2015-01 35,358 12,007 47,365 1,528
2014-12 30,935 13,022 43,957 1,418
2014-11 35,242 12,464 47,706 1,539
2014-10 32,873 11,383 44,256 1,428
2014-09 26,856 10,393 37,249 1,202
2014-08 32,777 13,151 45,928 1,482
2014-07 35,255 12,603 47,858 1,544
2014-06 33,029 11,754 44,783 1,445
2014-05 34,363 12,467 46,830 1,511
2014-04 34,168 13,122 47,290 1,525
2014-03 30,719 13,116 43,835 1,414
2014-02 24,279 7,797 32,076 1,035
2014-01 30,808 7,292 38,100 1,229
2013-12 27,767 9,117 36,884 1,190
2013-11 30,182 8,734 38,916 1,255
2013-10 29,515 7,642 37,157 1,199
2013-09 26,365 6,643 33,008 1,065
2013-08 23,560 6,649 30,209 974
2013-07 26,087 6,614 32,701 1,055
2013-06 23,372 5,328 28,700 926
2013-05 25,828 5,911 31,739 1,024
2013-04 25,213 5,911 31,124 1,004
2013-03 23,587 5,441 29,028 936
2013-02 21,561 4,620 26,181 845
2013-01 23,445 4,912 28,357 915
2012-12 21,751 5,798 27,549 889
2012-11 26,591 5,554 32,145 1,037
2012-10 20,000 4,139 24,139 779
2012-09 20,997 4,465 25,462 821
2012-08 18,946 4,162 23,108 745
2012-07 14,298 3,184 17,482 564
2012-06 17,524 3,717 21,241 685
2012-05 20,042 4,180 24,222 781
2012-04 18,566 3,997 22,563 728
2012-03 18,912 3,917 22,829 736
2012-02 16,162 3,512 19,674 635
2012-01 16,148 3,407 19,555 631
2011-12 16,829 4,625 21,454 692
2011-11 15,443 3,251 18,694 603
2011-10 14,875 3,322 18,197 587
2011-09 14,713 3,192 17,905 578
2011-08 14,065 3,113 17,178 554
2011-07 11,676 2,717 14,393 464
2011-06 12,838 2,779 15,617 504
2011-05 12,707 2,482 15,189 490
2011-04 12,976 2,675 15,651 505
2011-03 15,515 3,260 18,775 606
2011-02 14,578 3,049 17,627 569
2011-01 15,032 2,824 17,856 576
2010-12 20,290 4,025 24,315 784
2010-11 14,169 2,252 16,421 530
2010-10 15,974 2,490 18,464 596
2010-09 13,047 1,923 14,970 483
2010-08 14,777 2,326 17,103 552
2010-07 14,298 2,098 16,396 529
2010-06 13,494 2,128 15,622 504
2010-05 12,340 1,763 14,103 455
2010-04 13,303 2,612 15,915 513
2010-03 13,257 1,801 15,058 486
2010-02 11,739 1,852 13,591 438
2010-01 11,473 1,521 12,994 419
2009-12 14,076 2,307 16,383 528
2009-11 6,930 1,431 8,361 270
2009-10 6,287 1,382 7,669 247
2009-09 6,670 1,419 8,089 261
2009-08 5,768 1,208 6,976 225
2009-07 5,249 1,005 6,254 202
2009-06 4,879 978 5,857 189
2009-05 3,818 921 4,739 153
2009-04 3,897 944 4,841 156
2009-03 3,504 784 4,288 138
2009-02 3,197 720 3,917 126
2009-01 2,381 571 2,952 95
2008-12 1,924 543 2,467 80
2008-11 1,528 446 1,974 64
2008-10 1,405 416 1,821 59
2008-09 969 320 1,289 42
2008-08 746 243 989 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,591,256 436,794 2,028,050 784

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,040,870 288,743 1,329,613 73.47%
0.99 155,344 63,120 218,464 12.07%
1.99 74,654 20,298 94,952 5.25%
2.99 44,265 15,949 60,214 3.33%
3.99 20,927 2,357 23,284 1.29%
4.99 26,690 4,176 30,866 1.71%
5.99 6,760 457 7,217 0.40%
6.99 4,212 814 5,026 0.28%
7.99 3,128 156 3,284 0.18%
8.99 2,214 108 2,322 0.13%
9.99 11,922 1,400 13,322 0.74%
10.99 1,031 131 1,162 0.06%
11.99 978 54 1,032 0.06%
12.99 782 19 801 0.04%
13.99 540 41 581 0.03%
14.99 2,193 105 2,298 0.13%
15.99 372 12 384 0.02%
16.99 500 11 511 0.03%
17.99 280 21 301 0.02%
18.99 363 4 367 0.02%
19.99 3,820 171 3,991 0.22%
20.99 121 11 132 0.01%
21.99 230 24 254 0.01%
22.99 158 4 162 0.01%
23.99 176 2 178 0.01%
24.99 1,100 35 1,135 0.06%
25.99 175 1 176 0.01%
26.99 71 2 73 0.00%
27.99 196 5 201 0.01%
28.99 127 17 144 0.01%
29.99 1,680 48 1,728 0.10%
30.99 68 2 70 0.00%
31.99 47 1 48 0.00%
32.99 54 3 57 0.00%
33.99 114 3 117 0.01%
34.99 258 5 263 0.01%
35.99 71 1 72 0.00%
36.99 36 1 37 0.00%
37.99 98 2 100 0.01%
38.99 59 1 60 0.00%
39.99 599 25 624 0.03%
40.99 32 1 33 0.00%
41.99 45 1 46 0.00%
42.99 35 1 36 0.00%
43.99 15 1 16 0.00%
44.99 142 4 146 0.01%
45.99 18 1 19 0.00%
46.99 23 1 24 0.00%
47.99 29 2 31 0.00%
48.99 66 2 68 0.00%
49.99 808 19 827 0.05%
54.99 139 3 142 0.01%
59.99 217 8 225 0.01%
64.99 138 2 140 0.01%
69.99 127 3 130 0.01%
74.99 91 1 92 0.01%
79.99 192 3 195 0.01%
84.99 25 3 28 0.00%
89.99 88 9 97 0.01%
94.99 29 1 30 0.00%
99.99 539 26 565 0.03%
109.99 35 1 36 0.00%
119.99 77 5 82 0.00%
124.99 10 1 11 0.00%
129.99 46 1 47 0.00%
139.99 32 1 33 0.00%
149.99 140 8 148 0.01%
159.99 27 1 28 0.00%
169.99 29 1 30 0.00%
174.99 4 1 5 0.00%
179.99 41 3 44 0.00%
189.99 18 1 19 0.00%
199.99 136 10 146 0.01%
209.99 9 1 10 0.00%
219.99 26 1 27 0.00%
229.99 7 1 8 0.00%
239.99 11 2 13 0.00%
249.99 53 3 56 0.00%
299.99 93 18 111 0.01%
349.99 30 6 36 0.00%
399.99 37 0 37 0.00%
449.99 21 0 21 0.00%
499.99 51 0 51 0.00%
599.99 14 0 14 0.00%
699.99 20 0 20 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 79 5 84 0.00%
Total # apps: 1,411,142 398,503 1,809,645  
Total cost to buy all apps: $1,729,585.28 $246,333.40 $1,975,918.68  
Average App Price $1.23 $0.62 $1.09  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 398,489 22.02%
Business 188,136 10.40%
Education 174,688 9.65%
Lifestyle 158,296 8.75%
Entertainment 118,898 6.57%
Utilities 90,962 5.03%
Travel 79,142 4.37%
Book 64,374 3.56%
Music 54,200 3.00%
Health & Fitness 51,522 2.85%
Productivity 50,467 2.79%
Food & Drink 46,658 2.58%
Sports 46,170 2.55%
Photo & Video 43,627 2.41%
Finance 42,326 2.34%
Reference 41,724 2.31%
News 41,567 2.30%
Social Networking 37,063 2.05%
Medical 36,915 2.04%
Navigation 20,566 1.14%
Catalogs 13,820 0.76%
Weather 6,018 0.33%
Graphics & Design 1,089 0.06%
Developer Tools 1,000 0.06%
Video 993 0.05%
Photography 910 0.05%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 1,809,622  
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