App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,483,995

Total Inactive Apps (no longer available for download): 217,588

Total Apps Seen in US App Store: 1,701,583

Number of Active Publishers in the US App Store: 363,940

Count of application submissionsDetails

This Month (Apps): 20,664 ( 713 / day )

This Month (Games): 7,430 ( 256 / day )

This Month (Total): 28,094 ( 969 / day )

Application price distributionDetails

Current Average App Price: $1.39

Current Average Game Price: $0.66

Current Average Overall Price: $1.23

Application Category DistributionDetails

Most Popular Categories

  1. Games (314,671 active)
  2. Education (149,465 active)
  3. Business (147,631 active)
  4. Lifestyle (121,717 active)
  5. Entertainment (101,989 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,483,995

Total Inactive Apps (no longer available for download): 217,588

Total Apps Seen in US App Store: 1,701,583

Number of Active Publishers in the US App Store: 363,940

Count of Active Applications By Month
Month # Apps # Games # Total
2015-01 1,169,324 314,671 1,483,995
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-01 20,664 7,430 28,094 969
2014-12 30,796 12,978 43,774 1,412
2014-11 35,188 12,458 47,646 1,537
2014-10 32,851 11,380 44,231 1,427
2014-09 26,835 10,385 37,220 1,201
2014-08 32,759 13,141 45,900 1,481
2014-07 35,222 12,587 47,809 1,542
2014-06 32,989 11,751 44,740 1,443
2014-05 34,334 12,459 46,793 1,509
2014-04 34,115 13,120 47,235 1,524
2014-03 30,676 13,101 43,777 1,412
2014-02 24,245 7,789 32,034 1,033
2014-01 30,762 7,288 38,050 1,227
2013-12 27,731 9,104 36,835 1,188
2013-11 30,141 8,718 38,859 1,254
2013-10 29,477 7,632 37,109 1,197
2013-09 26,310 6,629 32,939 1,063
2013-08 23,519 6,642 30,161 973
2013-07 26,021 6,605 32,626 1,052
2013-06 23,292 5,322 28,614 923
2013-05 25,708 5,901 31,609 1,020
2013-04 25,112 5,891 31,003 1,000
2013-03 23,459 5,425 28,884 932
2013-02 21,482 4,610 26,092 842
2013-01 23,366 4,900 28,266 912
2012-12 21,680 5,769 27,449 885
2012-11 26,520 5,534 32,054 1,034
2012-10 19,969 4,131 24,100 777
2012-09 20,925 4,447 25,372 818
2012-08 18,882 4,145 23,027 743
2012-07 14,236 3,176 17,412 562
2012-06 17,443 3,691 21,134 682
2012-05 19,956 4,156 24,112 778
2012-04 18,493 3,974 22,467 725
2012-03 18,802 3,897 22,699 732
2012-02 16,086 3,492 19,578 632
2012-01 16,082 3,388 19,470 628
2011-12 16,777 4,599 21,376 690
2011-11 15,389 3,236 18,625 601
2011-10 14,812 3,306 18,118 584
2011-09 14,653 3,184 17,837 575
2011-08 13,989 3,092 17,081 551
2011-07 11,593 2,704 14,297 461
2011-06 12,750 2,768 15,518 501
2011-05 12,633 2,466 15,099 487
2011-04 12,895 2,659 15,554 502
2011-03 15,480 3,254 18,734 604
2011-02 14,575 3,048 17,623 568
2011-01 15,031 2,820 17,851 576
2010-12 20,285 4,025 24,310 784
2010-11 14,168 2,252 16,420 530
2010-10 15,968 2,488 18,456 595
2010-09 13,044 1,922 14,966 483
2010-08 14,774 2,324 17,098 552
2010-07 14,292 2,095 16,387 529
2010-06 13,488 2,126 15,614 504
2010-05 12,335 1,762 14,097 455
2010-04 13,294 2,611 15,905 513
2010-03 13,252 1,801 15,053 486
2010-02 11,735 1,852 13,587 438
2010-01 11,465 1,519 12,984 419
2009-12 14,068 2,307 16,375 528
2009-11 6,927 1,431 8,358 270
2009-10 6,283 1,380 7,663 247
2009-09 6,665 1,419 8,084 261
2009-08 5,764 1,207 6,971 225
2009-07 5,242 1,005 6,247 202
2009-06 4,878 978 5,856 189
2009-05 3,808 919 4,727 152
2009-04 3,893 942 4,835 156
2009-03 3,499 784 4,283 138
2009-02 3,197 719 3,916 126
2009-01 2,380 570 2,950 95
2008-12 1,921 542 2,463 79
2008-11 1,526 446 1,972 64
2008-10 1,402 414 1,816 59
2008-09 967 319 1,286 41
2008-08 743 243 986 32
2008-07 742 257 999 32
Unknown 0 1 1 -
Total 1,348,710 352,842 1,701,552 716

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 822,698 216,568 1,039,266 70.03%
0.99 146,201 57,454 203,655 13.72%
1.99 69,919 18,137 88,056 5.93%
2.99 40,443 13,419 53,862 3.63%
3.99 19,092 2,086 21,178 1.43%
4.99 25,053 3,643 28,696 1.93%
5.99 6,446 417 6,863 0.46%
6.99 4,016 727 4,743 0.32%
7.99 2,884 138 3,022 0.20%
8.99 2,156 82 2,238 0.15%
9.99 11,020 1,192 12,212 0.82%
10.99 1,078 121 1,199 0.08%
11.99 918 47 965 0.07%
12.99 888 15 903 0.06%
13.99 488 29 517 0.03%
14.99 2,114 99 2,213 0.15%
15.99 314 14 328 0.02%
16.99 539 28 567 0.04%
17.99 267 13 280 0.02%
18.99 374 6 380 0.03%
19.99 3,573 163 3,736 0.25%
20.99 126 7 133 0.01%
21.99 242 29 271 0.02%
22.99 146 6 152 0.01%
23.99 147 2 149 0.01%
24.99 1,004 31 1,035 0.07%
25.99 177 1 178 0.01%
26.99 59 2 61 0.00%
27.99 224 6 230 0.02%
28.99 133 16 149 0.01%
29.99 1,606 42 1,648 0.11%
30.99 64 2 66 0.00%
31.99 38 1 39 0.00%
32.99 44 2 46 0.00%
33.99 149 1 150 0.01%
34.99 247 5 252 0.02%
35.99 68 3 71 0.00%
36.99 35 2 37 0.00%
37.99 97 1 98 0.01%
38.99 56 1 57 0.00%
39.99 543 28 571 0.04%
40.99 17 1 18 0.00%
41.99 24 1 25 0.00%
42.99 35 1 36 0.00%
43.99 18 1 19 0.00%
44.99 146 4 150 0.01%
45.99 19 1 20 0.00%
46.99 40 1 41 0.00%
47.99 25 1 26 0.00%
48.99 66 2 68 0.00%
49.99 743 13 756 0.05%
54.99 130 3 133 0.01%
59.99 217 13 230 0.02%
64.99 136 1 137 0.01%
69.99 115 1 116 0.01%
74.99 94 1 95 0.01%
79.99 177 2 179 0.01%
84.99 26 3 29 0.00%
89.99 86 2 88 0.01%
94.99 36 1 37 0.00%
99.99 486 17 503 0.03%
109.99 26 1 27 0.00%
119.99 80 1 81 0.01%
124.99 7 0 7 0.00%
129.99 44 1 45 0.00%
139.99 43 1 44 0.00%
149.99 127 1 128 0.01%
159.99 45 1 46 0.00%
169.99 24 3 27 0.00%
174.99 7 1 8 0.00%
179.99 33 1 34 0.00%
189.99 16 1 17 0.00%
199.99 116 8 124 0.01%
209.99 8 1 9 0.00%
219.99 30 1 31 0.00%
229.99 7 1 8 0.00%
239.99 5 0 5 0.00%
249.99 46 1 47 0.00%
299.99 95 5 100 0.01%
349.99 34 2 36 0.00%
399.99 34 0 34 0.00%
449.99 19 0 19 0.00%
499.99 47 0 47 0.00%
599.99 15 0 15 0.00%
699.99 8 0 8 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 72 2 74 0.00%
Total # apps: 1,169,324 314,689 1,484,013  
Total cost to buy all apps: $1,620,373.74 $208,029.79 $1,828,403.53  
Average App Price $1.39 $0.66 $1.23  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 314,671 21.20%
Education 149,465 10.07%
Business 147,631 9.95%
Lifestyle 121,717 8.20%
Entertainment 101,989 6.87%
Utilities 76,116 5.13%
Travel 68,043 4.59%
Book 59,487 4.01%
Music 46,408 3.13%
Productivity 41,935 2.83%
Health & Fitness 40,652 2.74%
Sports 39,500 2.66%
Photo & Video 37,116 2.50%
Reference 36,242 2.44%
Finance 35,611 2.40%
News 35,507 2.39%
Food & Drink 34,435 2.32%
Medical 30,767 2.07%
Social Networking 29,011 1.95%
Navigation 17,956 1.21%
Catalogs 10,407 0.70%
Weather 5,327 0.36%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.07%
Video 993 0.07%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,483,987  
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