App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,753,543

Total Inactive Apps (no longer available for download): 218,866

Total Apps Seen in US App Store: 1,972,409

Number of Active Publishers in the US App Store: 424,473

Count of application submissionsDetails

This Month (Apps): 3,364 ( 481 / day )

This Month (Games): 1,294 ( 185 / day )

This Month (Total): 4,658 ( 665 / day )

Application price distributionDetails

Current Average App Price: $1.25

Current Average Game Price: $0.63

Current Average Overall Price: $1.12

Application Category DistributionDetails

Most Popular Categories

  1. Games (383,776 active)
  2. Business (181,822 active)
  3. Education (170,467 active)
  4. Lifestyle (151,638 active)
  5. Entertainment (115,312 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,753,543

Total Inactive Apps (no longer available for download): 218,866

Total Apps Seen in US App Store: 1,972,409

Number of Active Publishers in the US App Store: 424,473

Count of Active Applications By Month
Month # Apps # Games # Total
2015-07 1,369,767 383,776 1,753,543
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-07 3,364 1,294 4,658 665
2015-06 39,293 13,325 52,618 1,697
2015-05 42,372 14,667 57,039 1,840
2015-04 32,564 11,398 43,962 1,418
2015-03 34,781 12,203 46,984 1,516
2015-02 31,733 11,272 43,005 1,387
2015-01 35,356 12,002 47,358 1,528
2014-12 30,934 13,020 43,954 1,418
2014-11 35,239 12,465 47,704 1,539
2014-10 32,873 11,382 44,255 1,428
2014-09 26,855 10,394 37,249 1,202
2014-08 32,777 13,149 45,926 1,481
2014-07 35,244 12,598 47,842 1,543
2014-06 33,028 11,750 44,778 1,444
2014-05 34,361 12,468 46,829 1,511
2014-04 34,160 13,124 47,284 1,525
2014-03 30,714 13,115 43,829 1,414
2014-02 24,279 7,796 32,075 1,035
2014-01 30,800 7,292 38,092 1,229
2013-12 27,763 9,117 36,880 1,190
2013-11 30,177 8,734 38,911 1,255
2013-10 29,507 7,642 37,149 1,198
2013-09 26,358 6,640 32,998 1,064
2013-08 23,558 6,649 30,207 974
2013-07 26,080 6,610 32,690 1,055
2013-06 23,366 5,327 28,693 926
2013-05 25,816 5,911 31,727 1,023
2013-04 25,201 5,908 31,109 1,004
2013-03 23,576 5,439 29,015 936
2013-02 21,554 4,619 26,173 844
2013-01 23,437 4,911 28,348 914
2012-12 21,740 5,789 27,529 888
2012-11 26,577 5,550 32,127 1,036
2012-10 19,997 4,139 24,136 779
2012-09 20,985 4,464 25,449 821
2012-08 18,928 4,160 23,088 745
2012-07 14,285 3,183 17,468 563
2012-06 17,515 3,714 21,229 685
2012-05 20,037 4,173 24,210 781
2012-04 18,561 3,995 22,556 728
2012-03 18,905 3,916 22,821 736
2012-02 16,154 3,512 19,666 634
2012-01 16,141 3,405 19,546 631
2011-12 16,824 4,621 21,445 692
2011-11 15,436 3,251 18,687 603
2011-10 14,868 3,320 18,188 587
2011-09 14,710 3,192 17,902 577
2011-08 14,054 3,110 17,164 554
2011-07 11,645 2,710 14,355 463
2011-06 12,828 2,778 15,606 503
2011-05 12,695 2,481 15,176 490
2011-04 12,963 2,673 15,636 504
2011-03 15,510 3,259 18,769 605
2011-02 14,578 3,049 17,627 569
2011-01 15,032 2,824 17,856 576
2010-12 20,286 4,026 24,312 784
2010-11 14,169 2,252 16,421 530
2010-10 15,973 2,490 18,463 596
2010-09 13,045 1,923 14,968 483
2010-08 14,776 2,326 17,102 552
2010-07 14,297 2,098 16,395 529
2010-06 13,492 2,128 15,620 504
2010-05 12,339 1,763 14,102 455
2010-04 13,303 2,612 15,915 513
2010-03 13,257 1,800 15,057 486
2010-02 11,739 1,852 13,591 438
2010-01 11,471 1,520 12,991 419
2009-12 14,076 2,307 16,383 528
2009-11 6,930 1,431 8,361 270
2009-10 6,287 1,382 7,669 247
2009-09 6,670 1,419 8,089 261
2009-08 5,768 1,208 6,976 225
2009-07 5,248 1,005 6,253 202
2009-06 4,879 978 5,857 189
2009-05 3,818 921 4,739 153
2009-04 3,897 944 4,841 156
2009-03 3,504 784 4,288 138
2009-02 3,197 720 3,917 126
2009-01 2,381 571 2,952 95
2008-12 1,923 543 2,466 80
2008-11 1,528 446 1,974 64
2008-10 1,405 416 1,821 59
2008-09 969 320 1,289 42
2008-08 745 243 988 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,550,203 422,175 1,972,378 771

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,003,576 275,703 1,279,279 72.95%
0.99 153,876 62,242 216,118 12.32%
1.99 73,854 19,964 93,818 5.35%
2.99 43,630 15,588 59,218 3.38%
3.99 20,696 2,291 22,987 1.31%
4.99 26,103 4,172 30,275 1.73%
5.99 6,698 447 7,145 0.41%
6.99 4,186 800 4,986 0.28%
7.99 3,074 150 3,224 0.18%
8.99 2,198 108 2,306 0.13%
9.99 11,817 1,404 13,221 0.75%
10.99 1,038 130 1,168 0.07%
11.99 945 51 996 0.06%
12.99 790 19 809 0.05%
13.99 558 43 601 0.03%
14.99 2,215 107 2,322 0.13%
15.99 379 13 392 0.02%
16.99 476 11 487 0.03%
17.99 276 21 297 0.02%
18.99 361 5 366 0.02%
19.99 3,773 177 3,950 0.23%
20.99 118 11 129 0.01%
21.99 217 24 241 0.01%
22.99 160 4 164 0.01%
23.99 165 2 167 0.01%
24.99 1,100 35 1,135 0.06%
25.99 181 1 182 0.01%
26.99 68 2 70 0.00%
27.99 194 6 200 0.01%
28.99 118 16 134 0.01%
29.99 1,666 43 1,709 0.10%
30.99 71 2 73 0.00%
31.99 48 1 49 0.00%
32.99 53 3 56 0.00%
33.99 117 2 119 0.01%
34.99 249 5 254 0.01%
35.99 79 1 80 0.00%
36.99 35 1 36 0.00%
37.99 99 1 100 0.01%
38.99 56 1 57 0.00%
39.99 590 25 615 0.04%
40.99 33 1 34 0.00%
41.99 24 1 25 0.00%
42.99 35 1 36 0.00%
43.99 15 1 16 0.00%
44.99 138 5 143 0.01%
45.99 18 1 19 0.00%
46.99 20 1 21 0.00%
47.99 26 1 27 0.00%
48.99 65 2 67 0.00%
49.99 814 19 833 0.05%
54.99 121 3 124 0.01%
59.99 225 7 232 0.01%
64.99 137 2 139 0.01%
69.99 146 1 147 0.01%
74.99 90 1 91 0.01%
79.99 185 3 188 0.01%
84.99 25 4 29 0.00%
89.99 88 8 96 0.01%
94.99 47 1 48 0.00%
99.99 558 25 583 0.03%
109.99 27 1 28 0.00%
119.99 77 5 82 0.00%
124.99 10 1 11 0.00%
129.99 47 2 49 0.00%
139.99 33 1 34 0.00%
149.99 140 8 148 0.01%
159.99 26 1 27 0.00%
169.99 27 1 28 0.00%
174.99 3 1 4 0.00%
179.99 48 3 51 0.00%
189.99 18 1 19 0.00%
199.99 135 9 144 0.01%
209.99 10 1 11 0.00%
219.99 26 1 27 0.00%
229.99 6 1 7 0.00%
239.99 11 2 13 0.00%
249.99 53 2 55 0.00%
299.99 94 20 114 0.01%
349.99 30 5 35 0.00%
399.99 37 0 37 0.00%
449.99 20 0 20 0.00%
499.99 51 0 51 0.00%
599.99 14 0 14 0.00%
699.99 19 0 19 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 77 4 81 0.00%
Total # apps: 1,369,767 383,790 1,753,557  
Total cost to buy all apps: $1,715,677.09 $241,836.13 $1,957,513.22  
Average App Price $1.25 $0.63 $1.12  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 383,776 21.89%
Business 181,822 10.37%
Education 170,467 9.72%
Lifestyle 151,638 8.65%
Entertainment 115,312 6.58%
Utilities 88,487 5.05%
Travel 77,111 4.40%
Book 63,435 3.62%
Music 53,120 3.03%
Health & Fitness 49,574 2.83%
Productivity 49,057 2.80%
Sports 45,209 2.58%
Food & Drink 44,591 2.54%
Photo & Video 42,517 2.42%
Finance 41,183 2.35%
Reference 40,858 2.33%
News 40,512 2.31%
Medical 35,960 2.05%
Social Networking 35,668 2.03%
Navigation 20,111 1.15%
Catalogs 13,226 0.75%
Weather 5,906 0.34%
Graphics & Design 1,089 0.06%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.05%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,753,534  
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