App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,265,120

Total Inactive Apps (no longer available for download): 224,867

Total Apps Seen in US App Store: 1,489,987

Number of Active Publishers in the US App Store: 314,710

Count of application submissionsDetails

This Month (Apps): 2 ( 2 / day )

This Month (Games): 0 ( 0 / day )

This Month (Total): 2 ( 2 / day )

Application price distributionDetails

Current Average App Price: $1.50

Current Average Game Price: $0.72

Current Average Overall Price: $1.34

Application Category DistributionDetails

Most Popular Categories

  1. Games (256,341 active)
  2. Education (131,069 active)
  3. Business (118,498 active)
  4. Lifestyle (101,162 active)
  5. Entertainment (90,571 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,265,120

Total Inactive Apps (no longer available for download): 224,867

Total Apps Seen in US App Store: 1,489,987

Number of Active Publishers in the US App Store: 314,710

Count of Active Applications By Month
Month # Apps # Games # Total
2014-09 0 0 0
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-09 2 0 2 2
2014-08 29,587 12,290 41,877 1,396
2014-07 35,054 12,558 47,612 1,587
2014-06 32,855 11,719 44,574 1,486
2014-05 34,253 12,440 46,693 1,556
2014-04 34,039 13,095 47,134 1,571
2014-03 30,624 13,089 43,713 1,457
2014-02 24,179 7,770 31,949 1,065
2014-01 30,697 7,265 37,962 1,265
2013-12 27,600 9,031 36,631 1,221
2013-11 30,018 8,683 38,701 1,290
2013-10 29,340 7,594 36,934 1,231
2013-09 26,196 6,615 32,811 1,094
2013-08 23,436 6,611 30,047 1,002
2013-07 25,924 6,572 32,496 1,083
2013-06 23,203 5,300 28,503 950
2013-05 25,538 5,866 31,404 1,047
2013-04 24,936 5,854 30,790 1,026
2013-03 23,296 5,381 28,677 956
2013-02 21,349 4,588 25,937 865
2013-01 23,225 4,872 28,097 937
2012-12 21,512 5,742 27,254 908
2012-11 26,320 5,504 31,824 1,061
2012-10 19,841 4,111 23,952 798
2012-09 20,780 4,430 25,210 840
2012-08 18,762 4,124 22,886 763
2012-07 14,150 3,163 17,313 577
2012-06 17,326 3,661 20,987 700
2012-05 19,774 4,121 23,895 797
2012-04 18,317 3,931 22,248 742
2012-03 18,648 3,868 22,516 751
2012-02 15,953 3,472 19,425 648
2012-01 15,946 3,355 19,301 643
2011-12 16,614 4,552 21,166 706
2011-11 15,241 3,212 18,453 615
2011-10 14,704 3,274 17,978 599
2011-09 14,519 3,159 17,678 589
2011-08 13,846 3,057 16,903 563
2011-07 11,466 2,681 14,147 472
2011-06 12,629 2,745 15,374 512
2011-05 12,478 2,439 14,917 497
2011-04 12,763 2,627 15,390 513
2011-03 15,416 3,244 18,660 622
2011-02 14,568 3,043 17,611 587
2011-01 15,019 2,819 17,838 595
2010-12 20,270 4,024 24,294 810
2010-11 14,160 2,251 16,411 547
2010-10 15,960 2,485 18,445 615
2010-09 13,038 1,917 14,955 499
2010-08 14,762 2,321 17,083 569
2010-07 14,287 2,095 16,382 546
2010-06 13,481 2,126 15,607 520
2010-05 12,335 1,758 14,093 470
2010-04 13,284 2,607 15,891 530
2010-03 13,245 1,799 15,044 501
2010-02 11,733 1,851 13,584 453
2010-01 11,464 1,518 12,982 433
2009-12 14,059 2,306 16,365 546
2009-11 6,924 1,430 8,354 278
2009-10 6,281 1,380 7,661 255
2009-09 6,657 1,420 8,077 269
2009-08 5,764 1,206 6,970 232
2009-07 5,225 1,006 6,231 208
2009-06 4,876 977 5,853 195
2009-05 3,802 916 4,718 157
2009-04 3,891 940 4,831 161
2009-03 3,494 781 4,275 143
2009-02 3,194 719 3,913 130
2009-01 2,378 570 2,948 98
2008-12 1,921 542 2,463 82
2008-11 1,523 446 1,969 66
2008-10 1,402 414 1,816 61
2008-09 965 319 1,284 43
2008-08 742 242 984 33
2008-07 741 257 998 33
Unknown 0 1 1 -
Total 1,193,801 296,151 1,489,952 661

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 684,123 169,639 853,762 67.48%
0.99 137,343 52,025 189,368 14.97%
1.99 65,103 16,397 81,500 6.44%
2.99 37,555 10,042 47,597 3.76%
3.99 17,959 1,979 19,938 1.58%
4.99 23,277 3,250 26,527 2.10%
5.99 6,079 361 6,440 0.51%
6.99 3,739 678 4,417 0.35%
7.99 2,802 124 2,926 0.23%
8.99 2,055 77 2,132 0.17%
9.99 10,490 992 11,482 0.91%
10.99 1,050 117 1,167 0.09%
11.99 879 44 923 0.07%
12.99 877 12 889 0.07%
13.99 462 27 489 0.04%
14.99 1,964 104 2,068 0.16%
15.99 307 13 320 0.03%
16.99 502 25 527 0.04%
17.99 228 11 239 0.02%
18.99 361 6 367 0.03%
19.99 3,375 160 3,535 0.28%
20.99 103 7 110 0.01%
21.99 219 30 249 0.02%
22.99 128 6 134 0.01%
23.99 131 2 133 0.01%
24.99 944 31 975 0.08%
25.99 172 0 172 0.01%
26.99 53 1 54 0.00%
27.99 212 7 219 0.02%
28.99 120 15 135 0.01%
29.99 1,496 36 1,532 0.12%
30.99 71 1 72 0.01%
31.99 30 1 31 0.00%
32.99 43 2 45 0.00%
33.99 160 1 161 0.01%
34.99 228 4 232 0.02%
35.99 60 3 63 0.00%
36.99 34 2 36 0.00%
37.99 100 1 101 0.01%
38.99 58 1 59 0.00%
39.99 517 28 545 0.04%
40.99 19 1 20 0.00%
41.99 22 2 24 0.00%
42.99 30 0 30 0.00%
43.99 16 0 16 0.00%
44.99 128 3 131 0.01%
45.99 17 1 18 0.00%
46.99 23 1 24 0.00%
47.99 24 1 25 0.00%
48.99 63 1 64 0.01%
49.99 726 13 739 0.06%
54.99 116 5 121 0.01%
59.99 196 3 199 0.02%
64.99 127 2 129 0.01%
69.99 99 1 100 0.01%
74.99 94 1 95 0.01%
79.99 174 1 175 0.01%
84.99 27 3 30 0.00%
89.99 89 1 90 0.01%
94.99 25 1 26 0.00%
99.99 440 20 460 0.04%
109.99 31 0 31 0.00%
119.99 73 1 74 0.01%
124.99 14 0 14 0.00%
129.99 35 1 36 0.00%
139.99 34 1 35 0.00%
149.99 104 1 105 0.01%
159.99 46 1 47 0.00%
169.99 24 0 24 0.00%
174.99 4 1 5 0.00%
179.99 28 1 29 0.00%
189.99 15 1 16 0.00%
199.99 111 8 119 0.01%
209.99 7 0 7 0.00%
219.99 24 1 25 0.00%
229.99 7 0 7 0.00%
239.99 3 0 3 0.00%
249.99 43 0 43 0.00%
299.99 84 6 90 0.01%
349.99 45 9 54 0.00%
399.99 30 0 30 0.00%
449.99 18 0 18 0.00%
499.99 37 0 37 0.00%
599.99 16 0 16 0.00%
699.99 7 0 7 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 60 1 61 0.00%
Total # apps: 1,008,779 256,356 1,265,135  
Total cost to buy all apps: $1,510,084.44 $183,367.83 $1,693,452.27  
Average App Price $1.50 $0.72 $1.34  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 256,341 20.26%
Education 131,069 10.36%
Business 118,498 9.37%
Lifestyle 101,162 8.00%
Entertainment 90,571 7.16%
Utilities 66,299 5.24%
Travel 61,169 4.84%
Book 55,032 4.35%
Music 41,212 3.26%
Productivity 36,414 2.88%
Health & Fitness 34,564 2.73%
Sports 34,560 2.73%
Reference 32,620 2.58%
Photo & Video 32,425 2.56%
News 30,815 2.44%
Finance 30,760 2.43%
Food & Drink 27,383 2.16%
Medical 26,761 2.12%
Social Networking 23,893 1.89%
Navigation 16,218 1.28%
Catalogs 8,726 0.69%
Weather 4,789 0.38%
Graphics & Design 1,044 0.08%
Developer Tools 966 0.08%
Video 947 0.07%
Photography 872 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,265,112  
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