App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,608,836

Total Inactive Apps (no longer available for download): 220,560

Total Apps Seen in US App Store: 1,829,396

Number of Active Publishers in the US App Store: 392,809

Count of application submissionsDetails

This Month (Apps): 13,136 ( 487 / day )

This Month (Games): 5,390 ( 200 / day )

This Month (Total): 18,526 ( 686 / day )

Application price distributionDetails

Current Average App Price: $1.32

Current Average Game Price: $0.64

Current Average Overall Price: $1.17

Application Category DistributionDetails

Most Popular Categories

  1. Games (347,366 active)
  2. Business (164,136 active)
  3. Education (159,625 active)
  4. Lifestyle (135,000 active)
  5. Entertainment (107,758 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,608,836

Total Inactive Apps (no longer available for download): 220,560

Total Apps Seen in US App Store: 1,829,396

Number of Active Publishers in the US App Store: 392,809

Count of Active Applications By Month
Month # Apps # Games # Total
2015-04 1,261,470 347,366 1,608,836
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-04 13,136 5,390 18,526 686
2015-03 33,380 11,722 45,102 1,503
2015-02 31,707 11,270 42,977 1,433
2015-01 35,369 12,006 47,375 1,579
2014-12 30,921 13,009 43,930 1,464
2014-11 35,235 12,462 47,697 1,590
2014-10 32,868 11,379 44,247 1,475
2014-09 26,849 10,385 37,234 1,241
2014-08 32,769 13,148 45,917 1,531
2014-07 35,237 12,592 47,829 1,594
2014-06 33,011 11,748 44,759 1,492
2014-05 34,351 12,459 46,810 1,560
2014-04 34,142 13,118 47,260 1,575
2014-03 30,704 13,109 43,813 1,460
2014-02 24,271 7,794 32,065 1,069
2014-01 30,789 7,287 38,076 1,269
2013-12 27,746 9,110 36,856 1,229
2013-11 30,155 8,726 38,881 1,296
2013-10 29,497 7,636 37,133 1,238
2013-09 26,339 6,638 32,977 1,099
2013-08 23,546 6,646 30,192 1,006
2013-07 26,048 6,609 32,657 1,089
2013-06 23,318 5,323 28,641 955
2013-05 25,760 5,908 31,668 1,056
2013-04 25,159 5,900 31,059 1,035
2013-03 23,531 5,437 28,968 966
2013-02 21,523 4,618 26,141 871
2013-01 23,407 4,909 28,316 944
2012-12 21,721 5,785 27,506 917
2012-11 26,556 5,544 32,100 1,070
2012-10 19,985 4,136 24,121 804
2012-09 20,957 4,454 25,411 847
2012-08 18,911 4,157 23,068 769
2012-07 14,265 3,179 17,444 581
2012-06 17,487 3,701 21,188 706
2012-05 19,999 4,166 24,165 806
2012-04 18,539 3,985 22,524 751
2012-03 18,867 3,905 22,772 759
2012-02 16,126 3,504 19,630 654
2012-01 16,117 3,398 19,515 651
2011-12 16,809 4,613 21,422 714
2011-11 15,416 3,242 18,658 622
2011-10 14,837 3,318 18,155 605
2011-09 14,683 3,189 17,872 596
2011-08 14,031 3,100 17,131 571
2011-07 11,625 2,708 14,333 478
2011-06 12,788 2,773 15,561 519
2011-05 12,651 2,471 15,122 504
2011-04 12,926 2,666 15,592 520
2011-03 15,497 3,258 18,755 625
2011-02 14,577 3,049 17,626 588
2011-01 15,031 2,822 17,853 595
2010-12 20,286 4,026 24,312 810
2010-11 14,168 2,252 16,420 547
2010-10 15,970 2,490 18,460 615
2010-09 13,045 1,923 14,968 499
2010-08 14,774 2,324 17,098 570
2010-07 14,297 2,097 16,394 546
2010-06 13,490 2,127 15,617 521
2010-05 12,337 1,762 14,099 470
2010-04 13,295 2,612 15,907 530
2010-03 13,253 1,800 15,053 502
2010-02 11,738 1,852 13,590 453
2010-01 11,467 1,520 12,987 433
2009-12 14,070 2,307 16,377 546
2009-11 6,929 1,431 8,360 279
2009-10 6,285 1,380 7,665 256
2009-09 6,668 1,419 8,087 270
2009-08 5,767 1,208 6,975 233
2009-07 5,246 1,005 6,251 208
2009-06 4,879 978 5,857 195
2009-05 3,815 920 4,735 158
2009-04 3,895 944 4,839 161
2009-03 3,502 783 4,285 143
2009-02 3,198 719 3,917 131
2009-01 2,380 571 2,951 98
2008-12 1,922 543 2,465 82
2008-11 1,527 446 1,973 66
2008-10 1,403 414 1,817 61
2008-09 968 319 1,287 43
2008-08 745 243 988 33
2008-07 743 257 1,000 33
Unknown 0 1 1 -
Total 1,443,231 386,134 1,829,365 742

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 906,075 243,892 1,149,967 71.48%
0.99 149,495 59,946 209,441 13.02%
1.99 71,385 19,028 90,413 5.62%
2.99 41,865 14,772 56,637 3.52%
3.99 20,185 2,160 22,345 1.39%
4.99 25,418 3,883 29,301 1.82%
5.99 6,598 448 7,046 0.44%
6.99 4,121 777 4,898 0.30%
7.99 2,955 147 3,102 0.19%
8.99 2,127 102 2,229 0.14%
9.99 11,367 1,380 12,747 0.79%
10.99 1,047 122 1,169 0.07%
11.99 944 49 993 0.06%
12.99 956 17 973 0.06%
13.99 471 38 509 0.03%
14.99 2,197 101 2,298 0.14%
15.99 357 12 369 0.02%
16.99 520 22 542 0.03%
17.99 276 18 294 0.02%
18.99 363 5 368 0.02%
19.99 3,743 173 3,916 0.24%
20.99 117 8 125 0.01%
21.99 222 27 249 0.02%
22.99 147 5 152 0.01%
23.99 146 2 148 0.01%
24.99 1,088 32 1,120 0.07%
25.99 180 1 181 0.01%
26.99 68 2 70 0.00%
27.99 208 7 215 0.01%
28.99 127 16 143 0.01%
29.99 1,634 37 1,671 0.10%
30.99 64 2 66 0.00%
31.99 41 1 42 0.00%
32.99 51 3 54 0.00%
33.99 118 1 119 0.01%
34.99 255 5 260 0.02%
35.99 76 3 79 0.00%
36.99 37 2 39 0.00%
37.99 97 1 98 0.01%
38.99 57 1 58 0.00%
39.99 561 25 586 0.04%
40.99 26 1 27 0.00%
41.99 24 1 25 0.00%
42.99 36 1 37 0.00%
43.99 15 1 16 0.00%
44.99 136 4 140 0.01%
45.99 20 1 21 0.00%
46.99 21 1 22 0.00%
47.99 28 1 29 0.00%
48.99 67 2 69 0.00%
49.99 771 19 790 0.05%
54.99 124 3 127 0.01%
59.99 216 4 220 0.01%
64.99 137 1 138 0.01%
69.99 142 1 143 0.01%
74.99 87 1 88 0.01%
79.99 181 2 183 0.01%
84.99 26 3 29 0.00%
89.99 78 2 80 0.00%
94.99 48 2 50 0.00%
99.99 524 22 546 0.03%
109.99 29 1 30 0.00%
119.99 73 1 74 0.00%
124.99 7 0 7 0.00%
129.99 43 2 45 0.00%
139.99 35 1 36 0.00%
149.99 126 1 127 0.01%
159.99 40 1 41 0.00%
169.99 25 1 26 0.00%
174.99 6 2 8 0.00%
179.99 50 1 51 0.00%
189.99 16 1 17 0.00%
199.99 124 9 133 0.01%
209.99 7 1 8 0.00%
219.99 26 1 27 0.00%
229.99 6 1 7 0.00%
239.99 5 1 6 0.00%
249.99 46 1 47 0.00%
299.99 91 4 95 0.01%
349.99 29 2 31 0.00%
399.99 36 0 36 0.00%
449.99 21 0 21 0.00%
499.99 50 0 50 0.00%
599.99 14 0 14 0.00%
699.99 13 0 13 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 72 4 76 0.00%
Total # apps: 1,261,470 347,382 1,608,852  
Total cost to buy all apps: $1,660,593.05 $223,057.10 $1,883,650.15  
Average App Price $1.32 $0.64 $1.17  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 347,366 21.59%
Business 164,136 10.20%
Education 159,625 9.92%
Lifestyle 135,000 8.39%
Entertainment 107,758 6.70%
Utilities 81,729 5.08%
Travel 72,207 4.49%
Book 60,852 3.78%
Music 49,712 3.09%
Productivity 45,151 2.81%
Health & Fitness 44,662 2.78%
Sports 42,343 2.63%
Photo & Video 39,695 2.47%
Food & Drink 38,704 2.41%
Finance 38,240 2.38%
Reference 38,183 2.37%
News 37,779 2.35%
Medical 33,141 2.06%
Social Networking 32,248 2.00%
Navigation 18,979 1.18%
Catalogs 11,726 0.73%
Weather 5,597 0.35%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,608,827  
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