App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 2,957,246

Total Inactive Apps (no longer available for download): 214,565

Total Apps Seen in US App Store: 3,171,811

Number of Active Publishers in the US App Store: 641,394

Count of application submissionsDetails

This Month (Apps): 12,515 ( 1,391 / day )

This Month (Games): 4,900 ( 544 / day )

This Month (Total): 17,415 ( 1,935 / day )

Application price distributionDetails

Current Average App Price: $1.02

Current Average Game Price: $0.49

Current Average Overall Price: $0.88

Application Category DistributionDetails

Most Popular Categories

  1. Games (734,229 active)
  2. Business (294,781 active)
  3. Education (253,100 active)
  4. Lifestyle (249,845 active)
  5. Entertainment (182,451 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 2,957,246

Total Inactive Apps (no longer available for download): 214,565

Total Apps Seen in US App Store: 3,171,811

Number of Active Publishers in the US App Store: 641,394

Count of Active Applications By Month
Month # Apps # Games # Total
2016-12 2,222,991 734,255 2,957,246
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2016-12 12,515 4,900 17,415 1,935
2016-11 57,558 23,782 81,340 2,624
2016-10 59,397 23,605 83,002 2,677
2016-09 114,002 46,769 160,771 5,186
2016-08 5,444 4,533 9,977 322
2016-07 46,463 25,769 72,232 2,330
2016-06 56,762 26,771 83,533 2,695
2016-05 53,056 25,263 78,319 2,526
2016-04 53,286 22,634 75,920 2,449
2016-03 49,785 20,143 69,928 2,256
2016-02 41,439 16,122 57,561 1,857
2016-01 51,156 19,256 70,412 2,271
2015-12 41,523 17,490 59,013 1,904
2015-11 43,043 14,495 57,538 1,856
2015-10 40,479 13,975 54,454 1,757
2015-09 36,893 12,960 49,853 1,608
2015-08 39,883 15,030 54,913 1,771
2015-07 43,481 15,297 58,778 1,896
2015-06 39,809 13,524 53,333 1,720
2015-05 43,472 14,974 58,446 1,885
2015-04 32,306 11,320 43,626 1,407
2015-03 35,242 12,294 47,536 1,533
2015-02 32,053 11,353 43,406 1,400
2015-01 35,751 12,093 47,844 1,543
2014-12 31,341 13,158 44,499 1,435
2014-11 35,603 12,580 48,183 1,554
2014-10 32,972 11,421 44,393 1,432
2014-09 26,864 10,406 37,270 1,202
2014-08 32,821 13,144 45,965 1,483
2014-07 35,264 12,611 47,875 1,544
2014-06 33,063 11,761 44,824 1,446
2014-05 34,375 12,477 46,852 1,511
2014-04 34,188 13,122 47,310 1,526
2014-03 30,766 13,122 43,888 1,416
2014-02 24,296 7,819 32,115 1,036
2014-01 30,861 7,298 38,159 1,231
2013-12 27,830 9,134 36,964 1,192
2013-11 30,236 8,753 38,989 1,258
2013-10 29,577 7,669 37,246 1,201
2013-09 26,429 6,657 33,086 1,067
2013-08 23,631 6,660 30,291 977
2013-07 26,151 6,646 32,797 1,058
2013-06 23,428 5,348 28,776 928
2013-05 25,909 5,939 31,848 1,027
2013-04 25,304 5,944 31,248 1,008
2013-03 23,686 5,466 29,152 940
2013-02 21,651 4,634 26,285 848
2013-01 23,558 4,944 28,502 919
2012-12 21,836 5,851 27,687 893
2012-11 26,695 5,575 32,270 1,041
2012-10 20,084 4,153 24,237 782
2012-09 21,069 4,484 25,553 824
2012-08 19,022 4,189 23,211 749
2012-07 14,351 3,199 17,550 566
2012-06 17,592 3,741 21,333 688
2012-05 20,136 4,205 24,341 785
2012-04 18,645 4,036 22,681 732
2012-03 19,000 3,950 22,950 740
2012-02 16,233 3,536 19,769 638
2012-01 16,239 3,427 19,666 634
2011-12 16,946 4,655 21,601 697
2011-11 15,524 3,278 18,802 607
2011-10 14,957 3,354 18,311 591
2011-09 14,798 3,223 18,021 581
2011-08 14,184 3,138 17,322 559
2011-07 11,763 2,736 14,499 468
2011-06 12,935 2,804 15,739 508
2011-05 12,798 2,503 15,301 494
2011-04 13,069 2,711 15,780 509
2011-03 15,566 3,285 18,851 608
2011-02 14,606 3,062 17,668 570
2011-01 15,050 2,833 17,883 577
2010-12 20,308 4,033 24,341 785
2010-11 14,168 2,257 16,425 530
2010-10 15,990 2,492 18,482 596
2010-09 13,061 1,923 14,984 483
2010-08 14,793 2,328 17,121 552
2010-07 14,310 2,100 16,410 529
2010-06 13,509 2,130 15,639 504
2010-05 12,354 1,760 14,114 455
2010-04 13,310 2,613 15,923 514
2010-03 13,268 1,801 15,069 486
2010-02 11,744 1,852 13,596 439
2010-01 11,492 1,523 13,015 420
2009-12 14,087 2,308 16,395 529
2009-11 6,935 1,435 8,370 270
2009-10 6,290 1,385 7,675 248
2009-09 6,675 1,423 8,098 261
2009-08 5,771 1,216 6,987 225
2009-07 5,253 1,006 6,259 202
2009-06 4,886 980 5,866 189
2009-05 3,821 923 4,744 153
2009-04 3,899 946 4,845 156
2009-03 3,508 788 4,296 139
2009-02 3,201 726 3,927 127
2009-01 2,387 571 2,958 95
2008-12 1,925 545 2,470 80
2008-11 1,530 447 1,977 64
2008-10 1,406 416 1,822 59
2008-09 971 320 1,291 42
2008-08 747 242 989 32
2008-07 744 257 1,001 32
Unknown 0 1 1 -
Total 2,400,043 771,740 3,171,783 1,031

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,745,839 592,118 2,337,957 79.06%
0.99 194,258 77,009 271,267 9.17%
1.99 92,490 27,183 119,673 4.05%
2.99 63,117 20,827 83,944 2.84%
3.99 26,784 3,662 30,446 1.03%
4.99 34,930 6,791 41,721 1.41%
5.99 7,940 571 8,511 0.29%
6.99 6,694 1,039 7,733 0.26%
7.99 5,818 232 6,050 0.20%
8.99 2,962 164 3,126 0.11%
9.99 16,119 2,411 18,530 0.63%
10.99 1,127 149 1,276 0.04%
11.99 1,103 94 1,197 0.04%
12.99 1,590 61 1,651 0.06%
13.99 651 44 695 0.02%
14.99 2,811 190 3,001 0.10%
15.99 505 26 531 0.02%
16.99 557 13 570 0.02%
17.99 346 29 375 0.01%
18.99 424 12 436 0.01%
19.99 5,187 1,027 6,214 0.21%
20.99 168 16 184 0.01%
21.99 267 6 273 0.01%
22.99 182 6 188 0.01%
23.99 188 6 194 0.01%
24.99 1,359 52 1,411 0.05%
25.99 217 3 220 0.01%
26.99 111 5 116 0.00%
27.99 216 4 220 0.01%
28.99 141 16 157 0.01%
29.99 2,011 97 2,108 0.07%
30.99 90 4 94 0.00%
31.99 60 1 61 0.00%
32.99 88 4 92 0.00%
33.99 103 3 106 0.00%
34.99 281 9 290 0.01%
35.99 93 4 97 0.00%
36.99 56 3 59 0.00%
37.99 111 1 112 0.00%
38.99 67 1 68 0.00%
39.99 856 58 914 0.03%
40.99 60 1 61 0.00%
41.99 48 1 49 0.00%
42.99 49 2 51 0.00%
43.99 31 21 52 0.00%
44.99 187 3 190 0.01%
45.99 23 2 25 0.00%
46.99 31 10 41 0.00%
47.99 41 2 43 0.00%
48.99 70 2 72 0.00%
49.99 1,113 33 1,146 0.04%
54.99 165 4 169 0.01%
59.99 276 8 284 0.01%
64.99 168 6 174 0.01%
69.99 226 9 235 0.01%
74.99 136 3 139 0.00%
79.99 244 5 249 0.01%
84.99 33 4 37 0.00%
89.99 113 9 122 0.00%
94.99 65 4 69 0.00%
99.99 688 115 803 0.03%
109.99 34 1 35 0.00%
119.99 84 3 87 0.00%
124.99 22 1 23 0.00%
129.99 54 2 56 0.00%
139.99 37 2 39 0.00%
149.99 175 6 181 0.01%
159.99 42 1 43 0.00%
169.99 33 1 34 0.00%
174.99 7 1 8 0.00%
179.99 42 1 43 0.00%
189.99 25 1 26 0.00%
199.99 171 20 191 0.01%
209.99 9 1 10 0.00%
219.99 23 1 24 0.00%
229.99 14 1 15 0.00%
239.99 14 1 15 0.00%
249.99 69 2 71 0.00%
299.99 101 11 112 0.00%
349.99 47 3 50 0.00%
399.99 55 1 56 0.00%
449.99 23 0 23 0.00%
499.99 64 0 64 0.00%
599.99 23 1 24 0.00%
699.99 15 0 15 0.00%
799.99 12 0 12 0.00%
899.99 4 0 4 0.00%
999.99 108 7 115 0.00%
Total # apps: 2,222,991 734,264 2,957,255  
Total cost to buy all apps: $2,258,706.48 $356,906.54 $2,615,613.02  
Average App Price $1.02 $0.49 $0.88  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 734,229 24.83%
Business 294,781 9.97%
Education 253,100 8.56%
Lifestyle 249,845 8.45%
Entertainment 182,451 6.17%
Utilities 144,930 4.90%
Travel 114,984 3.89%
Book 89,404 3.02%
Health & Fitness 87,831 2.97%
Food & Drink 84,542 2.86%
Productivity 77,847 2.63%
Music 76,411 2.58%
Finance 66,399 2.25%
Reference 66,172 2.24%
Sports 65,695 2.22%
Photo & Video 65,609 2.22%
Social Networking 62,526 2.11%
News 60,019 2.03%
Medical 56,126 1.90%
Shopping 36,496 1.23%
Navigation 33,502 1.13%
Catalogs 22,589 0.76%
Stickers 15,287 0.52%
Weather 8,264 0.28%
Graphics & Design 2,014 0.07%
Developer Tools 1,731 0.06%
Photography 1,596 0.05%
Video 1,552 0.05%
Magazines & Newspapers 1,209 0.04%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 2,957,147  
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