App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 2,177,134

Total Inactive Apps (no longer available for download): 215,971

Total Apps Seen in US App Store: 2,393,105

Number of Active Publishers in the US App Store: 509,339

Count of application submissionsDetails

This Month (Apps): 10,298 ( 1,144 / day )

This Month (Games): 4,175 ( 464 / day )

This Month (Total): 14,473 ( 1,608 / day )

Application price distributionDetails

Current Average App Price: $1.14

Current Average Game Price: $0.56

Current Average Overall Price: $1.01

Application Category DistributionDetails

Most Popular Categories

  1. Games (496,575 active)
  2. Business (225,515 active)
  3. Education (202,927 active)
  4. Lifestyle (189,463 active)
  5. Entertainment (138,720 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 2,177,134

Total Inactive Apps (no longer available for download): 215,971

Total Apps Seen in US App Store: 2,393,105

Number of Active Publishers in the US App Store: 509,339

Count of Active Applications By Month
Month # Apps # Games # Total
2016-02 1,679,851 497,283 2,177,134
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2016-02 10,298 4,175 14,473 1,608
2016-01 50,783 19,146 69,929 2,411
2015-12 41,174 17,412 58,586 2,020
2015-11 42,780 14,486 57,266 1,975
2015-10 40,240 13,987 54,227 1,870
2015-09 36,806 12,953 49,759 1,716
2015-08 39,846 15,026 54,872 1,892
2015-07 43,456 15,304 58,760 2,026
2015-06 39,789 13,507 53,296 1,838
2015-05 43,452 14,984 58,436 2,015
2015-04 32,286 11,319 43,605 1,504
2015-03 35,223 12,299 47,522 1,639
2015-02 32,046 11,349 43,395 1,496
2015-01 35,730 12,101 47,831 1,649
2014-12 31,321 13,164 44,485 1,534
2014-11 35,595 12,581 48,176 1,661
2014-10 32,969 11,414 44,383 1,530
2014-09 26,870 10,398 37,268 1,285
2014-08 32,807 13,153 45,960 1,585
2014-07 35,270 12,601 47,871 1,651
2014-06 33,048 11,753 44,801 1,545
2014-05 34,365 12,473 46,838 1,615
2014-04 34,183 13,119 47,302 1,631
2014-03 30,757 13,114 43,871 1,513
2014-02 24,301 7,805 32,106 1,107
2014-01 30,855 7,294 38,149 1,315
2013-12 27,813 9,135 36,948 1,274
2013-11 30,222 8,747 38,969 1,344
2013-10 29,563 7,653 37,216 1,283
2013-09 26,403 6,650 33,053 1,140
2013-08 23,598 6,658 30,256 1,043
2013-07 26,123 6,637 32,760 1,130
2013-06 23,407 5,340 28,747 991
2013-05 25,885 5,932 31,817 1,097
2013-04 25,264 5,928 31,192 1,076
2013-03 23,653 5,454 29,107 1,004
2013-02 21,615 4,633 26,248 905
2013-01 23,524 4,930 28,454 981
2012-12 21,812 5,842 27,654 954
2012-11 26,654 5,568 32,222 1,111
2012-10 20,043 4,151 24,194 834
2012-09 21,043 4,478 25,521 880
2012-08 19,000 4,176 23,176 799
2012-07 14,332 3,190 17,522 604
2012-06 17,563 3,735 21,298 734
2012-05 20,099 4,198 24,297 838
2012-04 18,616 4,020 22,636 781
2012-03 18,973 3,937 22,910 790
2012-02 16,210 3,528 19,738 681
2012-01 16,196 3,418 19,614 676
2011-12 16,912 4,649 21,561 743
2011-11 15,496 3,266 18,762 647
2011-10 14,927 3,338 18,265 630
2011-09 14,773 3,210 17,983 620
2011-08 14,149 3,127 17,276 596
2011-07 11,735 2,732 14,467 499
2011-06 12,904 2,801 15,705 542
2011-05 12,758 2,496 15,254 526
2011-04 13,045 2,702 15,747 543
2011-03 15,546 3,281 18,827 649
2011-02 14,602 3,059 17,661 609
2011-01 15,050 2,830 17,880 617
2010-12 20,305 4,033 24,338 839
2010-11 14,168 2,256 16,424 566
2010-10 15,985 2,492 18,477 637
2010-09 13,052 1,924 14,976 516
2010-08 14,786 2,326 17,112 590
2010-07 14,306 2,098 16,404 566
2010-06 13,503 2,127 15,630 539
2010-05 12,349 1,759 14,108 486
2010-04 13,306 2,612 15,918 549
2010-03 13,262 1,801 15,063 519
2010-02 11,742 1,852 13,594 469
2010-01 11,490 1,522 13,012 449
2009-12 14,079 2,307 16,386 565
2009-11 6,931 1,432 8,363 288
2009-10 6,288 1,385 7,673 265
2009-09 6,671 1,421 8,092 279
2009-08 5,771 1,210 6,981 241
2009-07 5,253 1,005 6,258 216
2009-06 4,884 980 5,864 202
2009-05 3,820 922 4,742 164
2009-04 3,897 946 4,843 167
2009-03 3,506 787 4,293 148
2009-02 3,198 723 3,921 135
2009-01 2,383 571 2,954 102
2008-12 1,924 545 2,469 85
2008-11 1,530 446 1,976 68
2008-10 1,405 416 1,821 63
2008-09 970 320 1,290 44
2008-08 747 242 989 34
2008-07 743 258 1,001 35
Unknown 0 1 1 -
Total 1,858,012 535,065 2,393,077 863

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,276,475 375,152 1,651,627 75.86%
0.99 165,774 69,018 234,792 10.78%
1.99 81,936 23,201 105,137 4.83%
2.99 50,009 17,659 67,668 3.11%
3.99 22,220 2,694 24,914 1.14%
4.99 29,510 5,155 34,665 1.59%
5.99 7,242 530 7,772 0.36%
6.99 4,581 883 5,464 0.25%
7.99 3,451 196 3,647 0.17%
8.99 2,690 127 2,817 0.13%
9.99 13,544 1,541 15,085 0.69%
10.99 1,015 112 1,127 0.05%
11.99 1,013 55 1,068 0.05%
12.99 931 34 965 0.04%
13.99 599 42 641 0.03%
14.99 2,490 158 2,648 0.12%
15.99 437 17 454 0.02%
16.99 508 16 524 0.02%
17.99 287 30 317 0.01%
18.99 373 5 378 0.02%
19.99 4,363 209 4,572 0.21%
20.99 145 12 157 0.01%
21.99 258 9 267 0.01%
22.99 169 6 175 0.01%
23.99 178 3 181 0.01%
24.99 1,196 45 1,241 0.06%
25.99 203 1 204 0.01%
26.99 94 1 95 0.00%
27.99 204 4 208 0.01%
28.99 134 15 149 0.01%
29.99 1,844 75 1,919 0.09%
30.99 85 3 88 0.00%
31.99 56 1 57 0.00%
32.99 76 3 79 0.00%
33.99 105 6 111 0.01%
34.99 270 7 277 0.01%
35.99 87 2 89 0.00%
36.99 44 1 45 0.00%
37.99 108 1 109 0.01%
38.99 65 1 66 0.00%
39.99 739 40 779 0.04%
40.99 41 1 42 0.00%
41.99 36 1 37 0.00%
42.99 45 2 47 0.00%
43.99 28 11 39 0.00%
44.99 151 2 153 0.01%
45.99 20 1 21 0.00%
46.99 26 4 30 0.00%
47.99 33 1 34 0.00%
48.99 71 2 73 0.00%
49.99 933 20 953 0.04%
54.99 135 2 137 0.01%
59.99 245 9 254 0.01%
64.99 150 4 154 0.01%
69.99 178 5 183 0.01%
74.99 104 2 106 0.00%
79.99 199 3 202 0.01%
84.99 29 3 32 0.00%
89.99 98 13 111 0.01%
94.99 58 1 59 0.00%
99.99 582 68 650 0.03%
109.99 26 1 27 0.00%
119.99 72 7 79 0.00%
124.99 16 1 17 0.00%
129.99 49 1 50 0.00%
139.99 35 1 36 0.00%
149.99 157 10 167 0.01%
159.99 43 1 44 0.00%
169.99 34 1 35 0.00%
174.99 4 1 5 0.00%
179.99 50 5 55 0.00%
189.99 22 1 23 0.00%
199.99 154 11 165 0.01%
209.99 10 1 11 0.00%
219.99 23 1 24 0.00%
229.99 9 1 10 0.00%
239.99 17 2 19 0.00%
249.99 57 3 60 0.00%
299.99 97 9 106 0.00%
349.99 43 3 46 0.00%
399.99 45 1 46 0.00%
449.99 24 0 24 0.00%
499.99 52 0 52 0.00%
599.99 20 0 20 0.00%
699.99 11 0 11 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 97 4 101 0.00%
Total # apps: 1,679,851 497,291 2,177,142  
Total cost to buy all apps: $1,922,005.24 $277,726.61 $2,199,731.85  
Average App Price $1.14 $0.56 $1.01  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 496,575 22.81%
Business 225,515 10.36%
Education 202,927 9.32%
Lifestyle 189,463 8.70%
Entertainment 138,720 6.37%
Utilities 109,226 5.02%
Travel 90,490 4.16%
Book 70,796 3.25%
Health & Fitness 64,037 2.94%
Music 62,165 2.86%
Productivity 60,273 2.77%
Food & Drink 60,072 2.76%
Sports 52,903 2.43%
Photo & Video 50,566 2.32%
Finance 49,752 2.29%
Reference 48,845 2.24%
News 48,472 2.23%
Social Networking 45,341 2.08%
Medical 43,489 2.00%
Navigation 24,915 1.14%
Catalogs 16,693 0.77%
Shopping 11,123 0.51%
Weather 6,824 0.31%
Graphics & Design 1,534 0.07%
Developer Tools 1,462 0.07%
Video 1,352 0.06%
Photography 1,339 0.06%
Magazines & Newspapers 384 0.02%
Newsstand 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Comedy 1 0.00%
Total 2,175,258  
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