Last week, free-to-play mobile gaming portal Cellufun raised $1 million in bridge financing from current investor Longworth Venture Partners as it seeks a larger multi-million dollar second round of funding.
Now, to set a context for those discussions, it's released a set of numbers so we can better gauge its performance to-date.
The headline is that growth of registered players is over 150,000 per month, and now tops two million.
Previously, the company stated a softer figure of five million unique monthly users.
Of course, registered users are a better indication of a business' longterm sustainability, particularly for a company such as Cellufun, which hopes to fund activity from ads and micro-transactions.
By definition, registered users are much more likely to be regular visitors than flighty uniques.
Other figures announced include that the average user spends more than seven hours monthly in Cellufun, with demographics split 55% female, 45% male within the 16-34 age range.
Approximately a quarter of users have smartphones while three quarters have basic feature phones.
Unsurprisingly however, there was no indication of any average revenue per user figures.
Neil Edwards, Cellufun CEO said, "Cellufun's two million members spend huge amounts of time every month in our community with their friends, playing games and shopping for virtual goods.
"We are the first and only social community and casual gaming company in the world that works on any phone with a data plan that also supports the purchase of virtual goods in any currency from anywhere in the world."
The company also predicts "exponential growth" during its fourth quarter, thanks to soon-to-be announced partnerships from additional major mobile operators in North America, Asia and Europe.
Current on deck partners include Verizon and MetroPCS, while the likes of AOL and USA Today are content partners, from whom Cellular builds branded gaming sites which link back to its main portal.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
News
May 10th, 2024