Google took free mobile content to a whole new level at Mobile World Congress today by incentivising all attendees to their App Planet Android conference sessions with a brand new Nexus One mobile phone.
With nine or ten tracks and 150 seats per track that's up to 1500 free handsets. Multiply in the retail price of £500 and that's a cool £750,000 worth of hardware on offer.
Suffice to say, word soon got round and the ranks of the Android development community were substantially swelled... at least for an afternoon.
Suggestions that the company is considering a similar approach to its retail promotions remain at this point unconfirmed.
News
CEO
A footy game fanatic and experienced editor of numerous computing and game titles, lively Chris is up for anything - including running Steel Media! (Madman!)
Related Articles
Top Stories
Feature
May 20th, 2024
Hot Five: AppLovin revenue surges 48% Y/Y, Plarium and Big Fish up for sale, and a look inside Merge Mansion's growth
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
For The Win 2024 | Europe | May 29th |
Popular Stories
Feature
May 20th, 2024
55 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 14th, 2024