Mobile ad optimisation firm Smaato has teamed up with telecom equipment company Alcatel-Lucent to offer packaged API bundles designed to simplify and reduce the cost of app development.

The advertising based API will form part of Alcatel-Lucent's existing set of bundles.

Smaato claims the partnership will enable developers to focus on app innovation rather than having to claw together upfront costs from the word go.

Developer focus

"We welcome the pioneering social API initiative of Alcatel-Lucent to provide more upside for developers to reach better monetisation through mobile advertising and added targeting value, such as location," said Smatto CEO and co-founder Ragnar Kruse

"We are proud our SOMA mobile advertising platform supporting Android and iPhone is already implemented to help mobile publishers maximise their impact on mobile audiences through value added services."

Alcatel-Lucent's existing bundles already target more than 14 million developers worldwide, the company stating the deal with Smaato will help it focus on what it believes are two increasingly profitable app markets – mobile advertising and virtual goods.

Bundle bonus

"The bundles provide developers with immediate, pre-integrated access to broad application capabilities without having to understand the underlying application or network APIs," offered the company's sernior director of strategic developer alliances, Redg Snodgrass.

"In addition, developers are able to make API calls without upfront cost and instead share revenue on the back-end when applications using the APIs actually make money. Service providers and third party API providers also get a cut of revenue when their APIs are accessed."

Studios can access the bundles through Alcatel-Lucent’s developer community.