Ad exchange network Mobclix reports iPad is proving to be a profitable force in the mobile advertising set-up, with ads on the platform enjoying an average eCPM rate five times that of iPhone.
Mobclix has made the claim as part of a new monthly initiative to deliver key stats based on its operations on iPhone, iPad, Windows Phone 7 an Android in graphical form.
The first such infographics report as revealed by TechCrunch - focuses on iPad, with Mobclix's data suggesting there are now almost 285,000 iPhone apps compatible with iPad currently on the App Store - equal to around 96.5 percent.
In total, games now have a 20 percent market share on iPad, according to the latest numbers.
Mobclix also claims users spend around three times as much time playing the same games on iPad as their iPhone counterparts roughly equal to an additional 10 minutes on each title.
Earning from ads
In relation to advertising on the platform, Mobclix's numbers suggest click-through rates on iPad apps are almost 11 times higher for rich media ads than they are standard promos.
In fact, Mobclix attests that, when combined with the higher eCPM, developers generally stand to earn far more from advertising on iPad than they currently do on iPhone.
[source: TechCrunch]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Data & Research
Oct 23rd, 2012
Kindle Fire offers some of the best click through rates, reckons Velti
News
May 17th, 2012
Velti CMO guestimates Facebook could generate up to $2 billion a year from its mobile app
Top Stories
Feature
May 17th, 2024
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024
Hot Five: Dubai's new Gaming Visa, April's mobile game charts, and Xbox studio closures
Feature
May 14th, 2024