Tapjoy's response to Apple's decision to begin banning apps and games that use install incentivisation schemes appears to have been twofold.
As well as offering a frank statement in response to the news, the market leader has also been in conversation with Apple itself, with the two parties discussing how the incentivisation model which rewards users for downloading titles advertised in-app can continue to function.
Caps for apps
The end result? A self-imposed cap that will restrict the use of pay-per-install promotions on Tapjoy so apps cannot hit the top 25 using such methods alone.
"We have put in place a capping mechanism, so no single app can drive the [top 25] charts for another app," said president and CEO Mihir Shah.
"That went out Thursday or Friday of last week. That cap is pretty reasonable."
Tapjoy claims apps will still be able to reach the upper echelons of the rankings, but they'll have to employ other methods, such as longer usage, engagement or good reviews and recommendations.
All eyes on Apple
Though the incentivisation block came somewhat out of the blue, it's believed Apple was concerned that developers were essentially using such schemes to pay for a top spot in the App Store charts.
It's yet to openly comment on Tapjoy's new cap, though Shah said his company is willing to work with Apple wherever it can to ensure its business abides by its rules.
"We only win if Apple wins," he added.
"Apple is the king of the App Store. We need to find a sustainable way to work with them."
[source: GamesBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
as
News
4 hours, 44 minutes ago
Supercell's Hay Day returns to China's App Store after four year absence
News
5 hours, 57 minutes ago
Take-Two's mobile bookings make 53% of their total and GTA 6's release date gets locked in
News
6 hours, 9 minutes ago
Minecraft celebrates its 15th birthday with discounts, in-game surprises and daily rewards
Feature
8 hours, 27 minutes ago
New release roundup: The best new mobile games from a battle royale to a console classic remake
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
MomoCon 2024 | North America | May 24th |
Morocco Gaming Expo | Africa | May 24th |
Popular Stories
Feature
May 14th, 2024
53 top mobile games in soft launch: Squad Busters, Battle Guys: Royale, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
May 13th, 2024