According to research carried out by UK market research company YouGov, 79 percent of smartphone users questioned said they found mobile ads to be intrusive.
88 percent said they ignored ads in applications and 86 percent said they ignored ads on the mobile internet.
A mere 5 percent said they thought mobile ads were a good idea.
Getting the message across
However, despite this attitude, users reported a high level of engagement in terms of being aware of ads. 33 percent of respondents said they recognised the in-app ads every time they used an app, and 19 percent recalled ads on apps they use daily.
More generally, 87 percent said they had seen ads while browsing the mobile internet, and 80 percent while using apps.
In terms of in-app activity, 45 percent said they were aware of sponsored apps and games, 44 percent of app recommendations, and 38 percent had seen a full screen ad before an app activated.
The survey was carried out online, with a total of 2,082 smartphone owners, between 2 - 6 June 2011.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Top Stories
News
10 hours, 30 minutes ago
Niantic celebrate Earth Day success with 3.4 million players taking part
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |