Building on its premise to links in-game achievements with real-world offers, alternative ad network Kiip has unveiled a new partnership with Guinness World Records.
The deal will see some of the highest scoring players on Kiip enabled games featuring in the 2012 run of the Guinness World Records Gamer's Edition, enabling gamers to grab a world record by playing Get Set Games' Mega Jump.
Record breakers
Running from September 28 to October 3, those who play well enough to earn a place in the record books will receive an official certificate from Guinness the kind of recognition Kiip believes will foster user engagement.
"Now we've created a deep ongoing integration with our friends over at Guinness World Records that will see all current and future game and app partners potentially able to contribute scores and achievements into the record books, and officially," said founder and CEO Brian Wong.
"This will be an automatic process that will happen at various points throughout the year where we will be able to work with our partners to highlight."
Gaming evolution
Wong believes the firm's deal with Guinness World Records acts almost as an extension of the achievement based culture gamers are now used to.
"With this partnership, we can finally say that we're able to provide the ultimate recognition," he added in a blog post.
"Our network of games and apps will be able to share this recognition with these players for the first time ever. Starting today, I'm excited to announce that all current and future partners will have this opportunity."
News of this deal comes after Kiip's partnership with American carrier Verizon, opening up the Kiip SDK to the Verizon development community on iOS and Android.
[source: Kiip]
News
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
Top Stories
News
May 31st, 2024
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
News
May 31st, 2024
Mobile Movers: All the latest appointments and job moves from around the industry
Events
Indie Game Fest & Indie Campus 2024 | Europe | May 31st |
Game Access Conference 2024 | Europe | May 31st |
Indie Craft K-Game Festival 2024 | Europe | May 31st |
Gaymer Pride | North America | Jun 1st |
BostonFig Online 2024 | Jun 1st | |
GameSummit Summer 2024 | Jun 1st | |
Gotland Game Conference 2024 | Nordic | Jun 3rd |
Games Mental Health Summit 2024 | Europe | Jun 3rd |