Mobile games publishers for iOS and Android will now be able to take advantage of GamesAnalytics' cross-platform analytics solutions by tracking data events occurring in their titles.

GamesAnalyitics is adding iOS and Android to its Predict and Engage analytics platforms, boosting its existing roster of Facebook, PC download and browser-based coverage.

Collect, measure, predict, engage

"Our proprietary predictive analytics technology gives mobile games companies the ability to understand complex player data and automatically deliver highly effective, specific in-game marketing messages tailored to individual players," said Chris Wright, GamesAnalytics CEO.

"This gives our clients a competitive advantage and allows them to optimise revenue and retention in their mobile games."

Publishers will be able to track and manage millions of data events covering aspects such as virality, retention and average revenue per user, via GA's Collect technology and Measure dashboards.

Using GamesAnalytics Predict will enable users to do just that - predict player behaviour and segment users into groups displaying similar patterns. While its Engage technology will allow publishers to directly contact groups of identified players with similar characteristics via in-game messages.

GamesAnalytics recently added Capital Games and Channel 4 to its publisher roster.

[source: GamesAnalytics (PDF)]