Mobile social and online gaming platform Spil Games has announced it's received a minority investment from US-based firm North Bridge Growth Equity.
Surprisingly, the total amount of investment made has not been revealed, however, given Spil's fast growth in recent years, it's likely to be a substantial sum.
The cash will be used to focus on global userbase expansion, building out the cross-platform experience, and enhancing Spil's advertising value proposition by "enabling advertisers to connect and engage with its audiences through a deep integration into the social layer of its gaming platforms".
Rapid success
"North Bridge is a great partner for us. They understand our company and the growth opportunities within our industry. Their straight-forward, ambitious, pragmatic approach is a perfect match with our company culture," said Peter Driessen, CEO and co-founder of Spil Games.
"Together we are committed to scaling up our business and expanding our team with the best people in the industry."
North Bridge managing general partner Mike Pehl also highlighted speed of growth as a factor in his companies choice to invest.
"Spil Games is an ideal partner for our investment model," he said.
"North Bridge is delighted to partner with such a strong management team and company. Spil Games has rapidly scaled a successful business model with leading market positions in a variety of geographies, including established and emerging markets. "
Spil's original backer Van den Ende & Deitmers continues to support the company as a minority shareholder.
Spil Games' Driessen recently told Pocket Gamer.biz about the first year in which its HTML5-powered gaming sites have been running.
[source: Spil Games]
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When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
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