Vancover-based Playerize a company set up with the intention of driving players towards games has announced it's closed its first funding round, securing a total of $1 million.
The platform, which is billed by the firm as the "Google AdWords of game advertising", pushes free-to-play mobile and Facebook games at what it believes are relevant consumers by advertising the app in appropriate spaces.
Early backers of the service include Real Ventures, Rho Ventures, Mike Edwards of Initio Group, David Chamandy of Machkor, Martin-Luc Archambault, Dan Robichaud, and Jason Bailey.
Puppy love
"Playerize uses display advertising through blog networks to help find new players for mobile and social games," said co-founder Lyal Avery.
The idea is to cut out the noise by pushing apps at specific consumers rather than advertising en masse - a strategy designed to unite users with games they'll love.
"For example, if a game studio creates a puppy themed game, we would place a display ad on a puppy related website to drive players to the game."
Studios that utilise Playerize can also track how campaigns are progressing via the platform's real-time dashboard, with the firm also producing the creative itself should the developer in question lack an in-house ad department.
Splashing out
Pitched specifically at free-to-play mobile or social titles, Playerize claims the $1 million will be used to reach out to more studios, expand both its sales and development teams and secure more sources of traffic for its ads.
The company also has plans to work on its beta email service, which is designed to keep players engaged with the titles pushed in their direction.
[source: VentureBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
11 hours, 47 minutes ago
Niantic celebrate Earth Day success with 3.4 million players taking part
Feature
May 16th, 2024
Behind the scenes: How adding sandwich offers to an idle merge game boosted three metrics at once
as
Feature
May 16th, 2024
Honor of Kings set for June 20th global launch after $15 billion+ revenue in China
Feature
May 14th, 2024
Matej Lančarič's Squad Busters deep dive: Under the skin of 2024's biggest launch yet
Events
Valencia Indie Summit 2024 | Europe | May 16th |
Digital Dragons | Europe | May 19th |
GamesBeat Summit 2024 | North America | May 20th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Nordic Game Spring 2024 | Nordic | May 21st |
Impact 2024 - Indie Games | May 23rd | |
Morocco Gaming Expo | Africa | May 24th |
MomoCon 2024 | North America | May 24th |